The US department of Justice has filed an anti-trust case against Google for the monopolization of search-ad markets. It is estimated that of all the search engines, Google accounts for a dominating 86.86%, making this one of the biggest legal cases against a tech firm.
According to The Wall Street Journal, the case states that “Countless advertisers must pay a toll to Google’s search advertising and general search text advertising monopolies. American consumers are forced to accept Google’s policies, privacy practices and use of personal data; and new companies with innovative business models cannot emerge from Google’s long shadow”.
Senior Advisor for Tech Industries at the Justice Department According to Ryan Shores stated that the department is asking the courts to “Break Google’s grip on search distribution so that competition and innovation can take hold.”.
Google however, disagrees marking the case as “Deeply flawed”. The US Anti-Trust laws are designed to prevent corporates from monopolizing and conducting unethical business practices. Though Google has been fined in the recent years by both US and European regulators, Google remains the top search engine and one of the world’s biggest tech firms.