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Visit Maldives launches a social media campaign for the Japanese Market.

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According to the press release published on the official Visit Maldives website, a social media campaign has been launched to make Maldives a destination presence in the Japanese market and conduct marketing activities to ensure Maldives remains the most preferred destination for Japanese travelers who are currently not able to travel due to travel (leisure) restrictions imposed by the country. In order to increase the arrivals numbers to pre-pandemic level, several marketing activities are planned this year such as familiarization trips, marketing promotion with Tabi Muse and participation in Tourism Expo Japan (JATA) states Visit Maldives.

                                                  The tourism sector was severely hit by the COVID-19 pandemic.

Visit Maldives is to create an official social media accounts (Facebook, Instagram and Twitter) specifically for the Japanese market where all content produced will be in the Japanese language. A holiday voucher will also be offered at the beginning of the campaign to increase engagement and to provide the opportunity for a lucky winner to enjoy a free holiday in Maldives.

The 8-month long campaign, will be held from June 2021 until January 2022, and is aiming to reach 6 million people.

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In Videos: China-Europe freight train sees massive growth in trade.

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China finds 1 billion tons of oil and gas.

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Chinese oil and gas giant PetroChina has found a massive reserve of oil and gas in North Western China.

The oil and gas reserve was found within the Tarim Basin. According to PetroChina, the oil and gas was found in an area deemed as “ultra-deep”.  The Tarim Basin is one of the most challenging areas to explore due to its harsh and complicated  ground conditions. However, it is also highly petroliferous.

Due to this, the output from the basin has significantly increased within the past six years, from 30,000 tons a year to 1.52 million in 2020. It is expected to reach 2 million tons in 2021.

 

Source: Xinhua News Agency.

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Bank of Maldives relaunches their Mobile Banking with a new look.

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Bank of Maldives (BML) announced it has relaunched its Mobile Banking App with a new look and extra features to provide customers with a safe, secure, and seamless banking experience. BML is regarded as the biggest retail bank in the Maldives, with a presence on every island.

BML introduced their first mobile banking app to the Maldives in 2015, allowing customers to bank conveniently anywhere, anytime. With this new upgrade the following features were added;

  • Quick Pay, to make transfers without adding a contact
  • Verifying account name before making transfers and adding contacts
  • Generating receipts for past transactions at any time
  • Switching between personal, joint or business profiles
  • Applying for banking services, managing cards and updating personal information
  • Sending messages to the Bank and receiving notifications for replies

 

Bank of Maldives, CEO Tim Sawyer Photo: BML/Twitter

In a press release BML’s CEO and Managing Director, Tim Sawyer commented, “We are delighted to launch our new Mobile App today as part of our digital roadmap to enhance customer experience. It is also an important milestone as we continue to invest in technology to deliver a better banking experience for our customers across the country. The updated app now includes services that have previously only been available on our Internet Banking platform. Over the coming weeks, we will also be introducing additional features to the App, including our digital wallet and payment functions.”

BML also mentioned in their press release that over 90% of their customers registered for online banking and more than 73 million transactions were made through their digital channels last year.

BML Mobile Banking App is now available on Apple’s App Store and Google Play for their customers to download.

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