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Visit Maldives launches campaign with Bentley Owners Club Magazine Targeting German Market.

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Visit Maldives launches a campaign with Bentley Owners Club Magazine directed at the luxury segment of the German market.

According to Visit Maldives, the lifestyle magazine which is an exclusive publication dedicated to Bentley car owners in the German market, will feature Maldives as a safe haven for luxury travelers and highlight the unique products and experiences offered in the destination. Fairmont Maldives Sirru Fen Fushi and Mӧvenpick Resort Kuredhivaru Maldives were listed by Visit Maldives as to be featured alongside the destination.

Bentley Owners Club Magazine which was first established in 2012, promotes high-end brands within the luxury segment of the German market. The magazine will feature Maldives in the June and September 2021 print issues and is forecasted to reach an estimated 27,000-35,000 high-net worth readers in the German market.

The campaign with Bentley Owners Club Magazine is part of their strategy to promote the Maldives to the German speaking markets in their native language said Visit Maldives. Activities planned for the German market include joint promotions with stakeholders, print advertisements, familiarization trips, destination e-learning with trade partners as well as social media campaigns.

Official figures show that with an arrival figure of 23,883 arrivals, Germany is the 3rd top source market for Maldives, as of 16th June 2021. The figures from Germany is estimated to increase within the next few months, with mass vaccination campaigns and ease of travel restrictions.

Maldives reopened its borders for tourists of all nationalities on 15th July last year, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

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Modern innovations bring solutions to environmental issues: Minister Shiyam

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Minister of Fisheries and Ocean Resources Ahmed Shiyam has highlighted the transformative potential of today’s innovations in addressing climate challenges through modern technology, stressing the importance of collaborative efforts in seeking sustainable solutions

Minister Shiyam made the remarks during the inauguration of the Space for Island Nation Conference (SINC 2024), hosted by the Maldives Space Research Organisation. The conference’s focal point this year revolves around bolstering marine security through scientific endeavors.

Speaking at the conference, Minister Shiyam underscored the intertwined relationship between environmental preservation and governmental policies. He emphasised the indispensable role of oceans in people’s lives and cautioned against neglecting environmental concerns. Highlighting the pressing issues of climate change, rising sea levels, and coral bleaching impacting the Maldives, he expressed optimism in leveraging modern technology and innovative approaches to tackle these challenges.

Additionally, Minister Shiyam advocated for harnessing the power of science and technology to drive sustainable transformations. He emphasised the importance of accurately identifying the root causes of environmental issues and implementing monitoring mechanisms to effect positive change. He also underscored the significance of such efforts not only for the Maldives but also for the global safeguarding of oceanic ecosystems.

Furthermore, Minister Shiyam commended President Dr. Mohamed Muizzu’s dedication to advancing research initiatives and seeking sustainable solutions. He highlighted the pivotal role of space research in gathering crucial data about oceans and the environment, including information on sea temperature, sea level rise, and marine ecosystems. In addition, he emphasised the role of spatial data in enforcing fisheries policies, such as detecting illegal border crossings and unauthorised fishing activities. He, however, stressed that while technological advancements are crucial, collective action is imperative to effectively address shared challenges.

The SINC 2024 conference was attended by 18 researchers from the Maldives and renowned international organisations specialising in space exploration. The conference was held at Crossroads Maldives over three days, and facilitated discussions and knowledge exchange on space science and oceanic exploration. In addition, attendees had the opportunity to visit an island within the country’s atolls, further enhancing insights into marine ecosystems and their significance.

Source(s): PsmNews

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Air Service World Congress 2024 to be held in Kurumbaa Maldives

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The Air Service World Congress serves as a significant platform for international representatives from the route development community to discuss the future of global air service growth and development. The annual forum is scheduled to be held from July 9 to July 11 in Kurumbaa Maldives.

Speaking regarding the event to PSM News, Corporate Communication Manager of Maldives Airport Company Limited (MACL), Shamaan Shakir disclosed that efforts are underway to register airports and airlines, market the congress and ensure maximum number of airports and airlines participate in the forum. Shamaan additionally revealed that decisions have been made such that Velana International Airport (VIA) is set to be the official host of the Air Service World Congress 2024, marking the first time the Maldives welcomes this significant global event.

With 55 airlines attending, the prestigious event will feature insightful industry discussions, individual meetings, and ample networking opportunities. Several discussions are to take place during the event as this forum will serve to connect airlines and airports.

Moreover, Shamaan stated that this presents a unique prospect for VIA to showcase its advancements and establish alliances with prominent airlines. He further emphasised that the congress will assist to acquiring additional airlines to operate flights within other international airports within the nation. Hence, he expressed confidence that the opportunity of hosting the global event will benefit all the airports operating in the country.

VIA was announced as the official host of the event, following the successful conclusion of the Air Service World Congress 2023 in Oakland, San Francisco Bay Area.

Source(s): PsmNews

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First SEZ approval for floating solar project

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The first permission under the Special Economic Zone (SEZ) Act, has been extended to establish a floating solar system in the Greater Male’ region.

The project was greenlit at the third meeting of the Ministry of Economic Development and Trade’s Board of Investment, held on Wednesday.

Ministry of Economic Development and Trade reported it had extended the project approval to Canada’s Abraxas Power Corp, which it is set to run in partnership with Sungrow Power Supply Co Limited.

Under the project, a 150-megawatt floating photovoltaic (PV) power plant and supporting infrastructure would be established, while additional fund injection would required to connect the project to the main electrical grid in the Greater Male’ region.

The initiative is aligned with President Dr. Mohamed Muizzu’s vision of expanding renewable energy share in the national power supply network to 33% by 2028.

While the renewable plan will pave way towards expanding the alternative utility footprint in the Maldives, President Muizzu announced receipt of a large-scale proposal under the SEZ on December 24th, 2023 – days after the government decided to reduce the lowest project value for an SEZ initiative.

Earlier on December 17 last year, President Muizzu reduced the lowest project value of an SEZ projects to USD 100 million, which previously stood at USD 150 million.

The SEZ Act was first introduced in 2015 under which special economic zones focused towards developing various economic initiatives were set.

President Muizzu pledged to inroduce special economic zones across the Maldives and open up foreign investment prospects.

Source(s): sun.mv

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