Connect with us

Local

Visit Maldives Launches “REDEFINING MICE” Global Campaign.

Avatar

Published

on

By Visit Maldives
Visit Maldives launches “Redefining MICE” global campaign to promote the country as a preferred MICE destination. The campaign was launched during a special luncheon held on the sidelines of the MILT Congress held in Grand Hyatt Mumbai on Tuesday.
The purpose of this campaign is to promote the Maldives as an emerging top destination to conduct meetings, incentives, conferences, and exhibitions (MICE) events. Our aim is to redefine the business environment, which is often thought to be somber, serious, and limited to boardrooms and conference halls. Through this campaign, Maldives will be promoted as a destination that is perfect to seamlessly merge business with leisure by promoting different experiences. MILT Congress is an event with a reputation for bringing together carefully vetted Indian MICE buyers to meet international suppliers.
“Maldives is unparalleled in offering that quintessential ‘laid-back’ atmosphere for thought provoking and stimulating discussions. It is a special honour to launch our Redefining MICE campaign here at the MILT Congress. There is no setting more appropriate to introduce our MICE offerings than here in India, the most important market for Maldives tourism today.” Managing Director of Visit Maldives, Thoyyib Mohamed said while speaking during the launch of the Redefine MICE campaign.
During the launching event, Visit Maldives, along with industry partners Baglioni Resort Maldives & Villa Hotels & Resorts, gave a presentation on offers available for the MICE segment, followed by conferencing and networking sessions.
Through this event, we also provided the attendees with latest destination information and travel guidelines and promoted the Maldives as a safe haven due to the naturally social-distanced geography and the stringent safety measures in place at our resorts, hotels, guesthouses and liveaboards, amidst the global pandemic. A raffle was drawn during the launching of the Redefining MICE campaign, which gave a lucky winner, along with a partner, a 3 nights free holiday at Paradise Island Resort.
Through this global campaign Maldives will be promoted as an ideally located venue for regional gatherings, providing the opportunity to transform any MICE event from sombre to exciting. During the campaign, many activities are planned to be held across the globe in the coming months by Visit Maldives in collaboration with our foreign PR agencies and industry partners, to promote the Maldives as a preferred location for businesses to hold their next MICE business event.
These activities will be held from October to November 2021 and will include global media campaigns, participation in MICE exhibitions, social media campaigns, distribution of digital brochures and videos, MICE FAM trips, a dedicated MICE landing page on Visit Maldives website and MICE dedicated roadshows in different countries.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Local

MPS still under Home Minister: PO

Avatar

Published

on

President’s Office on Tuesday stated that though Maldives Police Service (MPS) is now operating as an independent entity, the Home Minister is still the responsible figure for the agency.

Following the ratification and implementing of MPS Act, MPS would function as an independent entity, with various internal governing bodies. The Home Minister will be responsible for overseeing the body but will have no control over day to day operations.

Confusion reigned supreme following a letter sent by President’s Office to the Home Affairs, stating that MPS would function as an independent entity effective from March 27, 2021. The letter also stated the Ministry’s functions and roles following this decision.

Clause 242 of the Constitution mandates that all government and government associated agencies be overseen by a Minister.

The statement issued by President’s Office said that Home Minister Sheikh Imran would still oversee the agency.

In response to the change, Minister Imran tweeted that ‘challenges’ were natural and expected. He added that success was in perseverance.

Continue Reading

Local

Tourism Ministry sets three-year period for resorts to open

Avatar

Published

on

Minister of Tourism Dr Abdullah Mausoom has revealed that the Ministry intends to automatically revoke the islands leased for resort development, if the developers fail to open the property within a three-year period.

Speaking to local newspaper, Mihaaru, the Minister revealed that this was already in the plans and a new agreement will be signed based on this principle.

Statistics by Tourism Ministry in 2020, show that over 50 resorts were still under development, with parties filing to extend the permits for 21 islands. Some of the leased islands have been listed as under development for over 10 years.

This, he said, was being implemented to urge developers to finish developing the property and begin operations. Minister Mausoom noted that most citizens living close to islands under development had raised their concerns over delays.

The Minister had previously said that Tourism sustained severe losses due to the pandemic. While the sector aims to bring in 1.3 million tourists, there are several challenges including a new mutation of the delta strain detected in the UK and limitations of the airport to cater for arrivals.

Continue Reading

Local

U23 national team departs for Bahrain

Avatar

Published

on

The under 23 national football team has departed to Bahrain for training ahead of AFC Asian Cup qualifiers.

The qualifiers will be held in Uzbekistan from the 27th to the 31st of this month.

The team is accompanied by Assistant Coaches Sabah Mohamed and Mohamed Shahid. They will play two practice matches in Bahrain before heading to straight to qualifiers in Uzbekistan. The team had also carried out successful training camps in the atolls.

Maldives will face off against Iraq on 27th October, against Bahrain on 29th October, and Afghanistan on 31st October.

Competing nations are divided into 11 groups. First place winners will go into the Asian Cup. Additionally, four top-performing teams from the second placed nations will proceed to the Cup.

Continue Reading

Trending