Connect with us

Local

Visit Maldives Kicks off Campaign to Maximize Brand Presence in the Balkan Region

Avatar

Published

on

Visit Maldives kicks off marketing campaigns to maximize the Maldives’ brand presence in the Balkan region. The activities for this region will be held for a period of 6 months, starting from November 2021 until the end of March 2022.

The focus markets of the campaigns, Hungary, Slovakia, Croatia, Serbia & Romania, have the potential to contribute greatly to the overall tourist arrivals into the Maldives. These markets have shown substantial growth over the years, have great connectivity and accessibility along with the spending power to travel to the Maldives. These campaigns coincided with re-opening of borders for international travels in these markets, and would assist in creating better brand presence and awareness in these markets for the Maldives.

Activities to be held in this region include outdoor advertising and physical activities in Hungary, as well as virtual events and familiarization trips for the markets. Through the campaigns, we aim to promote the Maldives as a safe haven for travelers from the Balkan region. The campaigns will assist us to increase arrivals from these markets and educate the travel trade about services & amenities available in the Maldives. The campaigns will help us create better knowledge and buzz around the destination and generate media coverage, create B2C awareness through direct contact with the potential travelers and update them with the destination information and latest travel guidelines.

The campaigns will not only focus on B2B components but also B2C components which are equally important when it comes to generating interest in the destination and to prompt travel from these markets to the Maldives. The campaigns are held as part of the Visit Maldives’ marketing strategy for Balkan region, which focuses on marketing our products (resorts, hotels, guesthouses, liveaboards) and experiences unique to the Maldives.

Our global efforts are targeted to maintain destination presence and increase arrivals from top, emerging and new markets. It is also focused on promoting diverse segments of tourism that Maldives caters to, including luxury, family, MICE and budget tourists.

 

Source: http://www.visitmaldives.com

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Local

New Japanese Ambassador Takeuchi Midori presents her credentials to President Ibrahim Mohamed Solih.

MNN

Published

on

By

The new Japanese ambassador to the Maldives, Takeuchi Midori has presented her credentials to President Ibrahim Mohamed Solih.

Ambassador Takeuchi Midori presented her credentials to President Ibrahim Mohamed Solih at a special ceremony held earlier today at the President’s Office.

Speaking at the ceremony President Ibrahim Mohamed Solih noted on the Ambassador Takeuchi Midori’s predecessor Keiko Yanai’s work in enhancing bilateral relations between the two nations. President Ibrahim Mohamed Solih expressed hope in continuing to further strengthen the bilateral relations between the two nations under Ambassador Takeuchi Midori tenure.

Ambassador Takeuchi Midori also spoke at the ceremony, noting that this year marks the 55th anniversary of the establishment of diplomatic ties between the Maldives and Japan. She expressed hope that the two nations would work together on regional and global issues.

Continue Reading

Local

MMPRC & Industry Partners take part in one of the biggest Global Trade Fairs held in Spain, Fitur 2022

Avatar

Published

on

By

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and industry partners are marketing the destination at one of the biggest global trade fairs in Spain, FITUR 2022, held in Madrid. FITUR 2022, conducted from the 19th to the 23rd of January 2022, is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets globally.

FITUR brings together travel agencies, wholesalers – tour operators, hotels & accommodation, carrier companies, leisure & culture, infrastructures, Spanish official organizations and travel media. The B2B and B2C event offer excellent business opportunities, access to qualified and relevant travel buyers, influencers, and market professionals. Over 42,000 trade visitors and more than 20,000 general public visitors are expected to attend the event, while around 2,500 journalists from 33 countries will cover the event.

The Maldives is represented at the fair by MMPRC along with 13 registered industry partners: Book Me Maldives, Intour Maldives, Lets Go Maldives, Travel Connection, Sun Ocean, Perfect Voyage, Roam Maldives, Lily Hotels, Villa Hotels & Resorts, Brennia Kottefaru, the Standard Hurawalhi Maldives, Medhufushi Island Resort and Finolhu Baa Atoll Maldives.

MMPRC is participating in this global trade event to market the destination as a safe haven offering unique experiences to tourists, under MMPRC’s marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Spain and around the globe. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

By the end of December 2021, Spain was the 7th top source market to the Maldives in 2021. During this period a total of 1,312,706 tourists arrived in the Maldives out of which 37,186 were from Spain. This contributes to 2.8% of the total arrival for 2021. MMPRC held several activities for the Spanish market in 2021, such as TV, social and digital media marketing campaigns, familiarization trips, and participation in FITUR 2021. More such activities will be held for this market for 2022 as well.

In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

Source: http://www.visitmaldives.com

Continue Reading

Local

The new Japanese Ambassador presents credentials to the President

Avatar

Published

on

By

H.E. Takeuchi Midori, the new Ambassador of Japan to the Republic of Maldives, presented her credentials to H.E. President Ibrahim Mohamed Solih. The ceremony was held at the President’s Office this morning.

Welcoming the new Ambassador and congratulating her on her new appointment, President Solih highlighted the key role played by her predecessor, H.E. Keiko Yanai, in improving bilateral relations between the two countries. He expressed hope for continuing and further strengthening existing relations during the new Ambassador’s tenure.

Speaking at the meeting, the Ambassador highlighted that this year marks the 55th anniversary of establishing diplomatic relations between the two nations, expressing hope to further strengthen bilateral ties and work together on regional and global issues.

President Solih expressed his appreciation for the significant contributions made by the Japanese government across various sectors of the Maldives. The President happily noted the Japanese assistance to the Maldives during the Covid-19 pandemic, stating that the Covid-19 Crisis Response Emergency Support Loan was the largest concessional loan received from Japan to combat the pandemic.

President Solih thanked the Japanese government for its ongoing development projects in the Maldives, mentioning the Sea Wall Renovation project, Digital Terrestrial Television Broadcasting Project, and also thanked the Japanese Government for the assistance received for the development of Maldives Health Sector, Education, Sports, Agriculture and community development. He also noted the scholarship opportunities received under the Japanese Development Scholarship Programme to strengthen human resource capacity in the Maldives as some of the significant contributions.

The Ambassador expressed her desire to further address the Maldives’ developmental needs and strengthen cooperation in various sectors of the Maldives including fisheries, agriculture, environment, disaster prevention, countering Climate Change and enhancing governance. The President and the Ambassador further explored avenues for increasing cooperation between the two countries.

The Maldives and Japan established diplomatic relations in 1967.

Continue Reading

Trending