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MMPRC Signs Global Advertising Agreement with BBC Global News

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The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has signed a global advertising agreement with BBC Global News, incorporating their in-house commercial content studio, BBC Storyworks. The agreement was signed by the Chief Executive Officer and Managing Director, Thoyyib Mohamed, on behalf of MMPRC, and the Senior Vice President, Commercial Operations, BBC Studios, Mr Nick Charlton, on behalf of BBC Global News. The agreement will see MMPRC launch an international advertising campaign with BBC Global News, designed to showcase the nation as a safe, prepared and welcoming luxury destination, through the voices of the people of the Maldives.

Speaking about the agreement signed with BBC Global News, MD Thoyyib noted that this campaign aligns with MMPRC’s global strategies for the year, which focuses on maintaining the visibility of the Maldives as a holiday destination. He stated that this campaign would assist MMPRC in promoting the Maldives as a safe haven prepared to welcome tourists, adding that the different aspects and segments of Maldivian tourism, including the stories of our people, would be shared globally online on BBC Travel, the dedicated features site of BBC.com.

Alistair McEwan, SVP Commercial Development APAC, BBC Global News says: “As consumers continue to dream about their next travel opportunities and choices of destination, audiences are seeking clear information on safe travel and tourism, as well as wanting to be inspired by amazing destinations, cultures and experiences. With decades of experience in premium storytelling heritage within BBC StoryWorks, we are delighted to be partnering with MMPRC to be able to showcase their wonderful stories to our global audiences.”

Activities within this campaign are further aligned with MMPRC’s global marketing strategies, focused on maintaining tourism sustainability, from December 2021 through to March 2022. During the campaign, relevant and engaging content about the people, places and culture that make the Maldives so wonderfully diverse and unique will be circulated on the international digital platforms of the BBC. This will include specially commissioned brand stories and videos created by BBC StoryWorks as well as social media promotion.

The campaign aims to further promote the Maldives as the ideal travel destination that caters to the needs and wants of travellers in the era of the new normal. It will focus on marketing the destination as a safe haven and promote the experiences unique to the Maldives while providing information on the stringent measures in place for Maldivian tourism products such as resorts, hotels, guesthouses and liveaboards. It will also highlight the geographically scattered nature of the island nation, which provides natural social distancing for travellers.

As the parent company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. MMPRC and the Maldives Tourism Industry’s concerted drive to provide visitors with options to relax and rejuvenate after the effects of the global pandemic bore fruit as hundreds of thousands of visitors flocked to the Maldives with the assurances of a safe vacation. Thanks to ‘natural social distancing’ as an archipelago nation, the safety of holidaymakers in the Maldives is further enhanced under our distinctive ‘one island, one resort’ concept and close attention to covid safety guidelines at every turn.

The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

 

Source: http://www.visitmaldives.com

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New Japanese Ambassador Takeuchi Midori presents her credentials to President Ibrahim Mohamed Solih.

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The new Japanese ambassador to the Maldives, Takeuchi Midori has presented her credentials to President Ibrahim Mohamed Solih.

Ambassador Takeuchi Midori presented her credentials to President Ibrahim Mohamed Solih at a special ceremony held earlier today at the President’s Office.

Speaking at the ceremony President Ibrahim Mohamed Solih noted on the Ambassador Takeuchi Midori’s predecessor Keiko Yanai’s work in enhancing bilateral relations between the two nations. President Ibrahim Mohamed Solih expressed hope in continuing to further strengthen the bilateral relations between the two nations under Ambassador Takeuchi Midori tenure.

Ambassador Takeuchi Midori also spoke at the ceremony, noting that this year marks the 55th anniversary of the establishment of diplomatic ties between the Maldives and Japan. She expressed hope that the two nations would work together on regional and global issues.

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MMPRC & Industry Partners take part in one of the biggest Global Trade Fairs held in Spain, Fitur 2022

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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and industry partners are marketing the destination at one of the biggest global trade fairs in Spain, FITUR 2022, held in Madrid. FITUR 2022, conducted from the 19th to the 23rd of January 2022, is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets globally.

FITUR brings together travel agencies, wholesalers – tour operators, hotels & accommodation, carrier companies, leisure & culture, infrastructures, Spanish official organizations and travel media. The B2B and B2C event offer excellent business opportunities, access to qualified and relevant travel buyers, influencers, and market professionals. Over 42,000 trade visitors and more than 20,000 general public visitors are expected to attend the event, while around 2,500 journalists from 33 countries will cover the event.

The Maldives is represented at the fair by MMPRC along with 13 registered industry partners: Book Me Maldives, Intour Maldives, Lets Go Maldives, Travel Connection, Sun Ocean, Perfect Voyage, Roam Maldives, Lily Hotels, Villa Hotels & Resorts, Brennia Kottefaru, the Standard Hurawalhi Maldives, Medhufushi Island Resort and Finolhu Baa Atoll Maldives.

MMPRC is participating in this global trade event to market the destination as a safe haven offering unique experiences to tourists, under MMPRC’s marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Spain and around the globe. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

By the end of December 2021, Spain was the 7th top source market to the Maldives in 2021. During this period a total of 1,312,706 tourists arrived in the Maldives out of which 37,186 were from Spain. This contributes to 2.8% of the total arrival for 2021. MMPRC held several activities for the Spanish market in 2021, such as TV, social and digital media marketing campaigns, familiarization trips, and participation in FITUR 2021. More such activities will be held for this market for 2022 as well.

In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

Source: http://www.visitmaldives.com

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The new Japanese Ambassador presents credentials to the President

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H.E. Takeuchi Midori, the new Ambassador of Japan to the Republic of Maldives, presented her credentials to H.E. President Ibrahim Mohamed Solih. The ceremony was held at the President’s Office this morning.

Welcoming the new Ambassador and congratulating her on her new appointment, President Solih highlighted the key role played by her predecessor, H.E. Keiko Yanai, in improving bilateral relations between the two countries. He expressed hope for continuing and further strengthening existing relations during the new Ambassador’s tenure.

Speaking at the meeting, the Ambassador highlighted that this year marks the 55th anniversary of establishing diplomatic relations between the two nations, expressing hope to further strengthen bilateral ties and work together on regional and global issues.

President Solih expressed his appreciation for the significant contributions made by the Japanese government across various sectors of the Maldives. The President happily noted the Japanese assistance to the Maldives during the Covid-19 pandemic, stating that the Covid-19 Crisis Response Emergency Support Loan was the largest concessional loan received from Japan to combat the pandemic.

President Solih thanked the Japanese government for its ongoing development projects in the Maldives, mentioning the Sea Wall Renovation project, Digital Terrestrial Television Broadcasting Project, and also thanked the Japanese Government for the assistance received for the development of Maldives Health Sector, Education, Sports, Agriculture and community development. He also noted the scholarship opportunities received under the Japanese Development Scholarship Programme to strengthen human resource capacity in the Maldives as some of the significant contributions.

The Ambassador expressed her desire to further address the Maldives’ developmental needs and strengthen cooperation in various sectors of the Maldives including fisheries, agriculture, environment, disaster prevention, countering Climate Change and enhancing governance. The President and the Ambassador further explored avenues for increasing cooperation between the two countries.

The Maldives and Japan established diplomatic relations in 1967.

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