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MMPRC joins Qatar Business and Luxury Travel Congress

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Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in the Qatar Business and Luxury Travel (QBLT) Congress.

QBLT Congress is a luxury closed-door boutique congress that brings together 50 of the biggest outbound travel buyers of meetings, incentives, conferences, and exhibitions (MICE) tourism from across Qatar. Tourism boards, hotels, resorts, and other international luxury travel suppliers take part in the one-day intensive B2B event. During the event, MMPRC had the opportunity to promote the Maldives as an up-and-coming MICE destination.

The MMPRC team at Qatar also met with the lead marketing team from Qatar Airways at the Airline headquarters to discuss existing and new opportunities and held talks on different ways to strengthen the joint-marketing efforts and collaborate towards market growth and recovery.

After concluding participation in the QBLT Congress, MMPRC will hold a special roadshow in Dubai alongside industry partners to showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. MMPRC will conclude the Middle East journey at the Meetings Arabia and Luxury Travel (MALT) Congress.

During the events, MMPRC aims to promote the Maldives as the world’s leading destination in the Middle East market alongside industry partners, under a new short-term strategy devised to address the evolving geopolitical climate following the effects of the Russia-Ukraine war. MMPRC stated the strategy is aimed at mitigating the potential negative impact on arrival numbers by re-strategising activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.

 

Source: psmnews 

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Travel & Culture

Maldives Showcased at Asia’s Biggest Dive Expo

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Maldives Marketing and Public Cooperation (MMPRC) has promoted Maldives at Asia’s largest dive expo, Adex Ocean Mission 2024.

Notably, Adex Ocean Mission is a global platform where investors, scientists, marine conservationists and as well as underwater photographs can join together. Simultaneously, dive operators along with dive equipment manufacturers took part in the expo. It has been 26 years since the expo first commenced.

Remarkably, MMPRC has actively engaged in promoting Maldives as a leading tourism destination, following exposure globally. The very expo was carried out from April 12 to 14 at Suntec Singapore Convention and Exhibition Centre.

Providing insight on the expo, MMPRC affirmed that persistent efforts have been made to provide updated information regarding the Maldives to those interested in diving related activities. Moreover, initiatives have been taken to create awareness about the Maldives as a central hub prioritising diving and as well as marine conservation.

One of the primary incentives of partaking in such expos is to attract tourists from the South Asian region. While the tourist arrival from the South-East Asian region amounted 58,947, the number of tourists who visited from January and February totals to 7,481.

Additionally, efforts are currently underway to initiate joint marketing campaigns and outdoor promotional campaigns following active engagements with several stakeholders targeted towards tourists arrivals from the South-East Asian market.

Source(s): PsmNews

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Minister launches Hankede Integrated Tourism Development Project

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The foundation stone of the Hankede Integrated Tourism Development Project has been laid in a event held in Addu City. The project was officiated by the Minister of Homeland Security and Technology Ali Ihusaan. This initiative marks as the biggest project targetting the development of the tourism sector within the city. The project worth USD 142.9 million, aims to pave a road for Addu City to be developed sustainably, in addition to bringing advancements to the tourism industry.

Speaking at the ceremony, Minister Ihusaan observed the launch of the project was a long-awaited vision of the residents of Addu City, noting that the practical work of the project will commence in two weeks. The minister stated that this project will enhance employment prospects, creating 3,000 job opportunities.

The project was entrusted by the Maldives Fund Management Corporation to China National Electric Engineering Company (CNEEC). The pertaining agreements signed by the companies on March 23, 2023, outlines the development of the project through engineering, procurement, and constructions required.

Providing an insight on the project, Maldives Fund Management Corporation revealed that the Hankeda project will have the capacity to accommodate 2,082 beds along with 1,041 rooms. It further disclosed that a variety of hotels of different standards will be established under the project. This encompasses of two grand hotels, two deluxe hotels, ten boutique hotels, 64 serviced apartments and seven beach villas. Several additional facilities will be provided under the project, including a knowledge centre, mix sport building, outdoor beach sports, theatre and other such entertainment facilities. Building will also be developed designated for food courts, restaurants and small firms.

The project will undoubtedly serve as a transformative endeavour to the entire city, bringing revolutionary changes to the tourism sector as well.

Source(s): PsmNews

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Fuvahmulah city council initiates tourism zone development project

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The Fuvahmulah City Council has launched a significant project aimed at developing a tourism zone within the city, covering an expansive area of 12 hectares. An agreement laying the groundwork for this transformative endeavor was recently signed between the Fuvahmulah City Council and Regional Airports, symbolising a pivotal step towards its realization. Mayor Ismail Rafeeq and the Managing Director of Regional Airports, Ahmed Mubeen, officiated the contract signing.

The comprehensive two-year agreement delineates the collaborative responsibilities of Regional Airports and the city council, encompassing investor recruitment, project design, and development. Mayor Ismail Rafeeq articulated his vision for the project, emphasizing the establishment of recreational service centers alongside accommodations for tourists.

With a focus on attracting more visitors to the city, Mayor Rafeeq highlighted ongoing efforts to bolster Fuvahmulah’s air transportation infrastructure. Plans are underway to commence physical work on the development before the year’s end, underscoring the council’s commitment to swift progress. Additionally, discussions are ongoing to explore the potential expansion of Fuvahmulah’s airport to accommodate jet landings.

Fuvahmulah City is renowned for its acclaimed diving spots, drawing a significant number of tourists seeking immersive experiences. Presently, the city boasts 21 guesthouses, catering to the influx of visitors flocking to explore its natural wonders.

Source(s): PsmNews

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