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MMPRC Markets the Maldives at ATM 2022,Reconnects with Middle Eastern Travel Trade

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is marketing the Maldives as a destination at Arabian Travel Market (ATM) 2022, as part of the effort to reconnect with travel trade from the Middle East. ATM 2022 is held from 09 -12 May 2022,  at the Dubai International Convention and Exhibition Center – Dubai World Trade Center.

Arabian Travel Market is the leading global event for the inbound and outbound travel industry in the Middle East. For the last twenty-eight years, their annual event has connected products and destinations from around the world with buyers and travel trade visitors. It aims to support the travel industry and facilitate important business connections. MMPRC will represent the destination at the event, the largest such activity held so far this year, with the largest stand and delegation of representatives.  The Maldivian delegation at ATM 2022 includes 62 companies .

Speaking about the event, the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Thoyyib Mohamed noted the potential of ATM, stating that this provides a great opportunity for the Maldives to further market the Maldivian brand in the Middle East market.

“ATM 2022 and ILTM are major events for the Middle East market, which brings together buyers and sellers of luxury tourism services and products for four days of networking. The Middle East consists of some of our major source markets, who seek the niche and luxury travel experiences that the Maldives has in abundance. It gives us great pleasure to be part of this event and to inform the travel trade and travelers from this market about what makes the Maldives the World’s Leading Destination!” CEO & MD Thoyyib Mohamed said.

During the event, we will hold meetings and networking sessions, and an MOU will also be signed between MMPRC and Qatar Airways. A separate destination press event will also be held as part of our ongoing Golden Jubilee of Tourism celebration on the sidelines of the ATM event.

Participation in large-scale events such as ATM 2022 provides the Maldives with the opportunity to relay the latest destination information, and travel guidelines to the Middle East market, while also providing the opportunity to market the destination as a safe haven, and serving varying tourism segments such as luxury, honeymoon, romantic, family, adventure as well as MICE clientele. Through the event, we will also promote the tourism products, including resorts, guesthouses, hotels, liveaboards and unique experiences awaiting tourists from the Middle East in the Maldives

MMPRC is representing the Maldives as a destination at these events as part of our marketing strategy for the Middle East market. During these events, we aim to maintain our destination presence and promote the Maldives as the world’s leading destination in the Middle East market alongside industry partners. It comes under a new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers  from this region by restrategizing marketing activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.

Maldives has recently eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travelers. In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of  travel restrictions and measures would make it easier for tourists to visit the Maldives.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year.

 

Source: Visitmaldives 

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Travel & Culture

‘Tomb of Sand’ becomes first Hindi novel to win International Booker Prize

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Hailed as “extraordinarily funny” despite confronting traumatic events, the book is centred around an 80-year-old widow’s experiences during the subcontinent’s 1947 partition into India and Pakistan.

Indian writer Geetanjali Shree and American translator Daisy Rockwell have won the International Booker Prize for “Tomb of Sand”, a vibrant novel with a boundary-crossing 80-year-old heroine.

Translator Frank Wynne, who chaired the judging panel, said on Thursday that the judges “overwhelmingly” chose “Tomb of Sand” after “a very passionate debate”.

Originally written in Hindi, it’s the first book in any Indian language to win the high-profile award, which recognises fiction from around the world that has been translated into English.

The $63,000 prize money will be split between New Delhi-based Shree and Rockwell, who lives in Vermont.

The book tells the story of an octogenarian widow, who dares to cast off convention and confront the ghosts of her experiences during the subcontinent’s tumultuous 1947 partition into India and Pakistan.

Wynne said that despite confronting traumatic events, “it is an extraordinarily exuberant and incredibly playful book”.

“It manages to take issues of great seriousness — bereavement, loss, death — and conjure up an extraordinary choir, almost a cacophony, of voices,” he said.

“It is extraordinarily fun and it is extraordinarily funny.”

READ MORE: Libyan author becomes youngest winner of coveted Arabic fiction prize

International Booker Prize

Shree’s book beat five other finalists, including Polish Nobel literature laureate Olga Tokarczuk, Claudia Pineiro of Argentina and South Korean author Bora Chung, to be awarded the prize at a ceremony in London.

The International Booker Prize is awarded every year to a translated work of fiction published in the UK or Ireland. It is run alongside the Booker Prize for English-language fiction.

The prize was set up to boost the profile of fiction in other languages — which accounts for only a small share of books published in Britain — and to salute the often unacknowledged work of literary translators.

“Tomb of Sand” is published in Britain by a small publisher, Tilted Axis Press.

It was founded by translator Deborah Smith — who won the 2016 International Booker for translating Han Kang’s “The Vegetarian” — to publish books from Asia.

The novel has not yet been published in the United States, but Wynne said he expected that to change with “a flurry of offers” after its Booker victory.

In Britain, “I would be gobsmacked if it didn’t increase its sales by more than 1,000 percent in the next week”, Wynne said. “Possibly more.”

READ MORE: Celebrating female literary heroines

Source: TRTWorld

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MMPRC kicks off roadshows targeting the Middle East market

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Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah, and finally Kuwait City on May 23, 25, and 26, respectively.

MMPRC stated it aims to build and maintain a strong B2B presence in Gulf Cooperation Council (GCC) countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from those countries. It stated that Maldivian tourism products, including resorts, hotels, guesthouses, and liveaboards will be marketed through the event by MMPRC and industry partners. In total, 16 participants are taking part in the roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled Connect with Maldives – The Ultimate Dream Destination, begins with a warm introduction of industry partners followed by a destination presentation. The presentation highlights tourism products in the Maldives, the unique experiences available, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities. Sponsored by Taj Exotica Resort and Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives to the lucky winner. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase our total outreach, campaigns that cover all the products and experiences of Maldives, and strengthening the country’s niche position in the region as a chic destination for affluent travellers.

 

Source: psmnews

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Travel & Culture

MMPRC participates in Riyadh Travel Fair

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Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the Riyadh Travel Fair to market the destination in the Middle East. The Riyadh Travel Fair is being held in Riyadh, Saudi Arabia from May 22-24.

Riyadh Travel Fair is considered a significant annual event in which leading travel and tourism companies and other international partners in Saudi Arabia gather with exhibitors representing tourist promotion authorities and tourist companies at the Arab and international levels. The fair is considered a market for the introduction of the tourist products, services, and investments provided by the most significant tourist companies in the world.

MMPRC is joined at the Riyadh Travel Fair by industry partners aiming to market the destination as a safe haven and promote the unique geography of our scattered islands, which provides visitors with ultimate safety and privacy. Furthermore, MMPRC expressed hope the event will help market tourism products and promote the diverse segments of tourism, including luxury, romantic, family, and meetings, incentives, conferences, and exhibitions (MICE) options.

MMPRC said that participation in the Riyadh Travel Fair is part of the marketing strategies for the Middle East market. The strategy is based on conducting campaigns to increase the reach, bookings, and arrivals from the region.

Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranking as the top 7th market for the Maldives.

 

Source: psmnews

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