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MALDIVES CONCLUDES BRAND AWARENESS CAMPAIGN WITH TURKISH AIRLINES- NATIONAL FLAG CARRIER AIRLINE OF TÜRKIYE

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Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has concluded a unique 3 month-long campaign with the national flag carrier airline of Türkiye, Turkish Airlines. The campaign, initiated in February 2022 under our efforts to position Maldives as top of the mind destination in the Turkish market, targeted consumers to increase Maldives brand awareness and destination presence in the Turkish market.

Under the campaign, a compelling 30-second promo video showcased the alluring scenery, the tourism products (resorts, guesthouses, liveaboards, and hotels), and uniquely-Maldivian experiences played before the beginning of each movie available on the inhouse flight entertainment systems on all Turkish Airlines’ flights. The video highlighted the scattered islands of the Maldives, products and unique experiences awaiting tourists in the Maldives.

With exclusive rights to the video slot, the video was aired across 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views. Besides being the Turkish National flag carrier, Turkish Airlines provides significant coverage and visibility for the Maldives brand through its vast international routes, as it is favoured by a lot of passengers from the West, Eastern & Central European countries as well as Middle Eastern countries.

Joint campaigns with major airlines are a part of MMPRC’s wider marketing strategy to work with industry stakeholders. Under the global marketing strategy, MMPRC has already conducted various joint promotional campaigns with major airlines such as Qatar Airways, Etihad, Emirates, Singapore Airlines & Airasia over the last two years.

Last year, MMPRC invited prominent journalists from Türkiye on a familiarisation trip to the Maldives. There are more marketing activities in the pipeline for the Turkish market and the surrounding region, including a major joint marketing campaign with a major Turkish tour operator later this year.

As of 01st August 2022, the Maldives has welcomed an impressive 946,746  travellers so far.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

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Maldivian’s Male’-Colombo route launches on Thursday

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Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

  • Medical consultation and medical history evaluation (with a medical doctor)
  • Body mass index test and vision test
  • Dental check-ups
  • Consultation with clinical dietician
  • 15% discount for laboratory tests (OPD basis)
  • 5% discount for x-ray
  • Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv

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Maldives Showcased at Asia’s Biggest Dive Expo

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Maldives Marketing and Public Cooperation (MMPRC) has promoted Maldives at Asia’s largest dive expo, Adex Ocean Mission 2024.

Notably, Adex Ocean Mission is a global platform where investors, scientists, marine conservationists and as well as underwater photographs can join together. Simultaneously, dive operators along with dive equipment manufacturers took part in the expo. It has been 26 years since the expo first commenced.

Remarkably, MMPRC has actively engaged in promoting Maldives as a leading tourism destination, following exposure globally. The very expo was carried out from April 12 to 14 at Suntec Singapore Convention and Exhibition Centre.

Providing insight on the expo, MMPRC affirmed that persistent efforts have been made to provide updated information regarding the Maldives to those interested in diving related activities. Moreover, initiatives have been taken to create awareness about the Maldives as a central hub prioritising diving and as well as marine conservation.

One of the primary incentives of partaking in such expos is to attract tourists from the South Asian region. While the tourist arrival from the South-East Asian region amounted 58,947, the number of tourists who visited from January and February totals to 7,481.

Additionally, efforts are currently underway to initiate joint marketing campaigns and outdoor promotional campaigns following active engagements with several stakeholders targeted towards tourists arrivals from the South-East Asian market.

Source(s): PsmNews

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Minister launches Hankede Integrated Tourism Development Project

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The foundation stone of the Hankede Integrated Tourism Development Project has been laid in a event held in Addu City. The project was officiated by the Minister of Homeland Security and Technology Ali Ihusaan. This initiative marks as the biggest project targetting the development of the tourism sector within the city. The project worth USD 142.9 million, aims to pave a road for Addu City to be developed sustainably, in addition to bringing advancements to the tourism industry.

Speaking at the ceremony, Minister Ihusaan observed the launch of the project was a long-awaited vision of the residents of Addu City, noting that the practical work of the project will commence in two weeks. The minister stated that this project will enhance employment prospects, creating 3,000 job opportunities.

The project was entrusted by the Maldives Fund Management Corporation to China National Electric Engineering Company (CNEEC). The pertaining agreements signed by the companies on March 23, 2023, outlines the development of the project through engineering, procurement, and constructions required.

Providing an insight on the project, Maldives Fund Management Corporation revealed that the Hankeda project will have the capacity to accommodate 2,082 beds along with 1,041 rooms. It further disclosed that a variety of hotels of different standards will be established under the project. This encompasses of two grand hotels, two deluxe hotels, ten boutique hotels, 64 serviced apartments and seven beach villas. Several additional facilities will be provided under the project, including a knowledge centre, mix sport building, outdoor beach sports, theatre and other such entertainment facilities. Building will also be developed designated for food courts, restaurants and small firms.

The project will undoubtedly serve as a transformative endeavour to the entire city, bringing revolutionary changes to the tourism sector as well.

Source(s): PsmNews

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