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MMPRC TO PROMOTE THE MALDIVES TO FRENCH MARKET AT IFTM TOP RESA 2022 AND DEDICATED ROADSHOW IN FRANCE

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is gearing up to promote the Maldives as a destination in the French market through two consecutive activities this September; the “Connect with Maldives, Your Safe Haven Maldives Roadshow” and participation in International and French Travel Market (IFTM) Top Resa 2022.

Of the two activities, MMPRC’s roadshow targeting the French market was held in Paris, at Le 28 George V, joined by 13 industry partners. The purpose of this roadshow is to re-establish and consolidate France as one of the key source markets for the Maldives. The roadshow further aims to strengthen trade relationships between potential travel agents and our industry partners. The target audience for this event includes affluent travel agents.

At the same time, MMPRC and 27 industry partners are taking part in IFTM Top Resa 2022, held from 20th – 22nd September 2022 at Porte de Versailles. IFTM Top Resa 2022 is a multi-purpose trade show for tourism and travel, covering all travel reasons: business, leisure, group & MICE. The B2B event is held in Paris, offering excellent business opportunities, improved returns on investment, and access to qualified and relevant travel buyers, influencers, and market professionals.

Both of these events come under MMPRC’s marketing strategies for the French market. Through such activities, we aim to make the Maldives the most preferred destination for French travellers while maintaining and strengthening destination presence in order to increase arrivals to pre-pandemic figures. It will also help to promote our products (resorts, hotels, guesthouses and liveaboards) and segments including honeymoon, romantic, family, adventure, dive and underwater. MMPRC will also market the scattered geography of our islands, and the privacy, luxury and unique experiences that we offer visitors. Such events also provide industry partners with a platform to promote their properties, products, and services.

As of 24th August 2022, France is the 7th top source market to the Maldives with an arrival figure of 34,120, which is a 3.2% market share of the total arrivals of 1,056,851 that the country has achieved during this period. MMPRC has been holding several activities targeting this market, including marketing campaigns, social media campaigns, digital media advertising campaigns, and participation in fairs and exhibitions.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

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Travel & Culture

Maldives Border Miles program surpass one million members

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The Controller General of Maldives Immigration, Mohamed Ahmed Hussain (Hanafy), announced the achievement via a tweet on Monday.

In his tweet, he thanked the President of the Maldives, Ibrahim Mohamed Solih, for his optimism in the swift economic recovery which helped boost the energy to start the World’s first destination loyalty program.

Maldives Border Miles, a destination loyalty program, was inaugurated back in December 2020, and is the first destination loyalty program in the world

Maldives Immigration initiated the Maldives Border Miles program to promote tourism.

This tourist loyalty program contains three tiers. Tourists who sign up for this program will accrue points based on how frequently they visit and how long they stay. For trips to commemorate important occasions, extra points will be given.

The categories in the program are Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). As members go through the levels, each tier will give the member rewards, such as services or other advantages, which will be exclusive to the mentioned tiers.

Source(s): Sun.mv

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Maldivian Airlines introduced an ATR 72-600

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By: Fathimath Lauza

Maldivian Airlines has introduced in an ATR aircraft for temporary use to fulfill peak season demand. The national airline has placed an order for three ATR aircraft.

Maldivian has brought in an ATR aircraft for temporary use in advance to put together for the peak season.

Aishath Jennifer, Deputy Managing Director of Island Aviation, which operates Maldivian, stated of the aircraft will be delivered through the second week of December.

The third ATR aircraft can be delivered during the first quarter of next year. Jennifer stated the aircraft, which are currently in temporary use, will be launched as soon as the ordered aircraft are available.

Island Aviation intends to use ATR aircraft on domestic and international flights.

In addition to the ATR aircraft, Maldivian is likewise working on a brand new long-haul aircraft. Maldivian presently has twenty one aircraft in its fleet. They consist of eleven sea planes and nine dash- eight aircraft

The flagship ATR is an aircraft that is famous amongst the various domestic air travel providers worldwide, specifically the ATR 72-600 series. It is likewise pretty famous within the Maldives, as being the primary type of aircraft used in the operations of Villa Air and Manta Air as well.

Maldivian Airlines additionally announced their intent to increase their ATR fleet in destiny with 72-600 and 42-600 collection aircraft. The statement was made by the Maldivian Airlines, coinciding with the date on which they celebrate 10 years on their jet aircraft operations.

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Travel & Culture

Kuwait Airways resumes flights to Maldives

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By: Fathimath Lauza

Kuwait Airways, the national airline of Kuwait, has resumed flights to Maldives after the lockdown due to the coronavirus. The first flight of Kuwait Airways landed at the airport at 7:00 am today.

Kuwait Airways will operate two flights a week from Kuwait International Airport to Vellana International Airport. MACL confirmed that Kuwait Airways uses A320 aircraft for these flights.

Kuwait Airways has resumed flights to Maldives during the winter season, since Maldives is popular among tourists this season.

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