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Maldives wins ‘Best Stand Feature’ award at ATM 2023

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The Maldives’ stand has won the award for ‘Best Stand Feature’ at the Arabian Travel Market (ATM) 2023.

The Maldives’ stand won the award competing with several major destinations.

The award was presented on Wednesday.

The selection was made through an anonymous judging panel visiting the stands, with the award given to the stand with the most unique features and the most engaging experience for visitors.

Maldives Marketing and Public Relations Corporation (MMPRC) described the award as “a testament to the countless hours of work dedicated to curating the Maldives’ stand as the most attractive, vibrant, and energetic stand at the fair.”

Maldives was showcased at ATM 2023 with a double-decker stand, in a space spanning over 429 square meters at the Dubai World Trade Center, providing visitors with a glimpse into the breathtaking Sunny Side of Life.

Every aspect of the stand was thoughtfully curated to showcase the diversity and beauty of Maldivian as a destination, inspired by the geographically scattered islands of the Maldives.

The vibrant and colorful stand consists of 90 co-exhibitor counters along with 53 B2B meeting tables, and is full of exciting experiences for visitors.

The Maldives’ stand featured high engagement with fun quizzes, LED screens showcasing breathtaking sights from the Maldives, and a 360-video booth, where visitors could take videos of themselves. Visitors also received gift bags.

Arabian Travel Market is the leading global event for the inbound and outbound travel industry in the Middle East.

MMPRC joined ATM this year with the largest Maldivian delegation to attend the fair thus far; with over 200 partners representing 90 travel and tourism establishments.

Source(s): sun.mv

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Chinese Ambassador expects Chinese arrivals to surge in July, August

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The Chinese Ambassador to the Maldives Wang Lixin has announced that a significant increase of Chinese tourists is expected in July and August this year. The statement comes amid a rising number of Chinese tourist arrivals to the Maldives.

Speaking at a press conference at the Chinese Embassy, Ambassador Lixin highlighted that China is already among the top contributors to tourist arrivals in the Maldives. She noted that the number of Chinese tourists is expected to increase during the upcoming Chinese holiday season. She also said that approximately 87,466 Chinese tourists had visited the Maldives as of May 5, representing 11% of the total market share.

Additionally, Ambassador Lixin said that July and August coincide with the school holidays for many Chinese students, prompting a large number of Chinese citizens to travel abroad. As such, she said that a substantial increase in Chinese tourists visiting the Maldives is expected during this period.

Furthermore, Ambassador Lixin said that the Maldives Marketing and Public Relations Corporation (MMPRC) will have the chance to promote Maldivian tourism at ITB China in May. She described the event as a valuable opportunity for the MMPRC to boost its presence in the Chinese market ahead of the holiday season.

The latest statistics released by the Ministry of Tourism reveal that China has contributed the highest number of tourist arrivals to the Maldives this year. Over 92,000 Chinese tourists had visited the Maldives by May 14, accounting for 11.1% of the total tourist arrivals so far.

Source(s): PsmNews

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Maldives welcomes nearly 100,000 tourists from China

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Maldives has witnessed a remarkable surge in tourism, with nearly 100,000 tourists welcomed so far this year, spearheaded by a significant influx from China. While China ranked third in tourist arrivals last year, it has ascended to the top spot by May 14 of this year, with 92,773 visitors, comprising approximately 11.1% of total arrivals. Following closely behind is Russia, with 84,162 tourists.

The exponential increase in Chinese tourist arrivals marks a noteworthy shift in travel patterns, considering that China occupied the 27th spot in tourist arrival rankings in the previous year.

Statistics from the Ministry of Tourism reveal a robust uptick in tourism overall, with 833,728 tourists having visited the Maldives by this point in the year, reflecting an impressive 11.6% increase compared to the same period last year.

The top countries contributing to tourist arrivals in the Maldives include China, Russia, the UK, Italy, and Germany. On average, each tourist spends approximately seven days in the Maldives, with an average of 4,263 visitors arriving daily. This consistent influx has spurred the government to set an ambitious target of attracting 2 million tourists by year-end.

To achieve this goal, collaborative efforts between the government and the tourism industry are underway, with various promotional activities planned to showcase the Maldives as an irresistible destination for travelers worldwide.

Source(s): PsmNews

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Maldives named ITB China 2024’s official partner destination

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Maldives has been named as the Official Partner Destination of ITB China 2024.

ITB China 2024 will be held in Shanghai from May 27th to May 29th. Maldives will showcase its offerings ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event.

The aim of the partnership is to attract more Chinese tourists – which currently stands as the top tourist market to the Maldives – and to put the island destination in the spotlight of China’s outbound travel market, as reported by Travel Trade Maldives (TTM).

Maldives Marketing and Public Relations Corporation (MMPRC)’s CEO and Managing Director Fathimath Thaufeeg remarked that Maldives is honored to be designated the title.

“We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” she added.

During the event, MMPRC will host various engaging activities within its booth to showcase and promote the wide range of tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about the island destination. They can also immerse themselves in gastronomical and cultural experiences to taste the authentic culture and heritage of the Maldives.

MMPRC will provide information about the latest products, services, and experiences through promotional materials and face-to-face meetings. They are also scheduled to hold a press conference on the first day of the event to provide the opportunity for engagement with and from attending media.

Source(s): sun.mv

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