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Professionals from Leading UK Media Outlets Arrives in the Maldives for Familiarization

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Media professionals from leading media outlets from the United Kingdom have arrived in the Maldives by invitation from Maldives Marketing and Public Relation Corporation’s (MMPRC / Visit Maldives) for a familiarization trip entitled “Maldives as a bucket-list destination”. The team will be staying in the Maldives from 03rd to 08th May 2022.

This team consists of professionals from the media outlets The Sun, Sunday Mail, Hello Magazine, House of Coco Magazine, and About Time. During this trip, they will be hosted at The Standard Huruvalhi Maldives and Fairmont Maldives Sirru Fen Fushi resorts, where they will experience the world-renowned Maldivian hospitality, unique experiences, and different cuisines at their host properties. The team will publish articles about the destination and host resorts in their respective magazines and publications, which has extensive reach among travelers from the UK.

The purpose of this trip is to further promote the destination amongst potential travelers from the UK. The trip is expected to generate huge coverage highlighting the unique geographical advantage of our scattered islands and the one-island-one-resort concept which makes Maldives one of the safest holiday destinations in the world. It will further help to promote the unique experiences and individual tourism products of the Maldives (resorts, guesthouses, liveaboards, and hotels).

This trip is organized as part of MMPRC’s marketing strategy for the UK market, aiming to provide the latest information about the travel guidelines to potential travelers from the region. This trip further also falls under a new short-term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by restrategizing marketing activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.

The fam trip is forecasted to increase arrival figures and bookings from the UK to the Maldives. So far this year MMPRC has held a brand awareness campaign with News UK. A digital campaign with Destination2, and joint marketing campaigns with IF ONLY and Kuoni UK are also currently ongoing for this market. There are several other marketing and advertising activities in the pipeline for this market for this year, including proposed participation in World Travel Market 2022.

The UK is one of the top source markets to the Maldives with the market growing exponentially over the years. As of April 28th, Maldives welcomed 560,996 tourists to the country this year. During this period, arrivals to Maldives from the UK reached 73,107, ranking as the top source market for this period; 13.0 percent of the total market share.

The Maldives has recently eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travelers. In this regard, from 4th March 2022, tourists visiting the Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival. As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year.

 

Source: visitmaldives 

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Travel & Culture

Maldives welcomes nearly 100,000 tourists from China

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16/05/2024

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Maldives has witnessed a remarkable surge in tourism, with nearly 100,000 tourists welcomed so far this year, spearheaded by a significant influx from China. While China ranked third in tourist arrivals last year, it has ascended to the top spot by May 14 of this year, with 92,773 visitors, comprising approximately 11.1% of total arrivals. Following closely behind is Russia, with 84,162 tourists.

The exponential increase in Chinese tourist arrivals marks a noteworthy shift in travel patterns, considering that China occupied the 27th spot in tourist arrival rankings in the previous year.

Statistics from the Ministry of Tourism reveal a robust uptick in tourism overall, with 833,728 tourists having visited the Maldives by this point in the year, reflecting an impressive 11.6% increase compared to the same period last year.

The top countries contributing to tourist arrivals in the Maldives include China, Russia, the UK, Italy, and Germany. On average, each tourist spends approximately seven days in the Maldives, with an average of 4,263 visitors arriving daily. This consistent influx has spurred the government to set an ambitious target of attracting 2 million tourists by year-end.

To achieve this goal, collaborative efforts between the government and the tourism industry are underway, with various promotional activities planned to showcase the Maldives as an irresistible destination for travelers worldwide.

Source(s): PsmNews

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Maldives named ITB China 2024’s official partner destination

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3 days ago

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15/05/2024

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Maldives has been named as the Official Partner Destination of ITB China 2024.

ITB China 2024 will be held in Shanghai from May 27th to May 29th. Maldives will showcase its offerings ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event.

The aim of the partnership is to attract more Chinese tourists – which currently stands as the top tourist market to the Maldives – and to put the island destination in the spotlight of China’s outbound travel market, as reported by Travel Trade Maldives (TTM).

Maldives Marketing and Public Relations Corporation (MMPRC)’s CEO and Managing Director Fathimath Thaufeeg remarked that Maldives is honored to be designated the title.

“We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” she added.

During the event, MMPRC will host various engaging activities within its booth to showcase and promote the wide range of tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about the island destination. They can also immerse themselves in gastronomical and cultural experiences to taste the authentic culture and heritage of the Maldives.

MMPRC will provide information about the latest products, services, and experiences through promotional materials and face-to-face meetings. They are also scheduled to hold a press conference on the first day of the event to provide the opportunity for engagement with and from attending media.

Source(s): sun.mv

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Maldives sweeps WTAs with four titles in Indian Ocean category

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06/05/2024

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Maldives has won four prestigious titles at the World Travel Awards (WTA) – Indian Ocean category, including the award for the region’s leading destination.

The WTA Indian Ocean awards were presented on the sidelines of the Arabian Travel Market (ATM) at Dubai World Trade Center on Monday.

The Maldives won:

  • Indian Ocean’s Leading Destination 2024
  • Indian Ocean’s Leading Honeymoon Destination 2024
  • Indian Ocean’s Leading Green Destination 2024
  • Indian Ocean’s Leading Dive Destination 2024

The award for Indian Ocean’s Leading Destination was accepted by Tourism Minister Ibrahim Faisal, whole the award for Indian Ocean’s Leading Honeymoon Destination was accepted by Ayesha Nurain Janah, Chairperson of Maldives Marketing and PR Corporation (MMPRC).

Meanwhile, the award for Indian Ocean’s Leading Green Destination was accepted by MMPRC’s Managing Director Fathmath Thaufeeq, and the award for Indian Ocean’s Leading Dive Destination was accepted by Mohamed Khaleel, an advisor to the Maldivian president on tourism development.

In a statement announcing the achievement, MMPRC said the significance of the awards highlights the Maldives’ standing as an unparalleled tourist destination, showcases the country’s commitment to delivering unforgettable experiences to visitors from around the world, and reinforces the continued efforts of MMPRC in promoting and developing the nation’s tourism sector.

Maldives has dominated the WTA Indian Ocean awards since the category was introduced in 2003, winning the Leading Destination title 17 times, the Leading Honeymoon Destination title six times, and the Leading Dive Destination title nine times.

But this marks the first year the Maldives has been recognized as a Green Destination, highlighting the country’s commitment to sustainable tourism.

“Winning these awards will indeed enhance the image of the destination as a high-profile luxury destination among visitors. These awards indicate visitors’ love and confidence towards the Maldives, a huge step towards World’s Leading Destination!” reads the MMPRC’s statement.

Established in 1993, the WTA are widely regarded as one of the most respected and popular awards in the world of travel and tourism. Symbolizing the most outstanding endorsement in tourism, and the travel industry, the awards aim to recognize and reward achievements in all aspects of travel and tourism on a global scale.

Maldives was crowned the World’s Leading Destination for the fourth year running at the 2023 World Travel Awards.

The Indian Ocean destination recorded 1.8 million arrivals last year, and is eying a record 2 million visitors this year.

Source(s): sun.mv

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