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US MEDIA OFFICIALS CONCLUDE MMPRC’S “HIGH-END ADVENTURES IN THE MALDIVES” THEMED FAMILIARISATION TRIP

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has conducted a familiarisation trip themed “High-end Adventures in the Maldives” for media officials from the United States (US). The team arrived in the Maldives on the 13th of July on MMPRC’s invitation, and remained here till 20th of July 2022.

With various world-class publications targeting a highly affluent audience in the USA market, this familiarisation trip generated huge coverage showcasing high-end accommodation and experiences, ranging from gastronomy and wellness to watersports and other unique experiences available in the Maldives. Additionally, this trip highlighted the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making Maldives one of the safest holiday destinations in the world.agricultural cooperation zones with some developing countries, and conducted agricultural science and technology exchanges with over 140 countries and regions, Wang said.

Since the beginning of this year, China has provided more than 15,000 tons of emergency humanitarian food aid to developing countries in need, and will continue to make new efforts to promote food security.

The team was hosted at Joali Maldives Resort, Anantara Kihavah Resort and LUX* South Ari Atoll Resort, where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties. This trip is expected to increase arrivals and bookings from the US to the Maldives.

So far this year, the US is the 6th top source market to the Maldives. By 29th June 2022, a total of 39,016 tourists arrived in the Maldives from the US. This is 4.8% of the total arrival figure of 809,603 recorded during this period. MMPRC has been holding several activities targeting this market including a campaign with Worth Magazine, participating in ATTA’s AdventureELEVATE 2022 fair, conducting a travel trade webinar and a joint-marketing campaign with Goway. Ongoing activities for this market include a campaign with ASTA, ID Travel Group and Singapore Airlines. There are several other marketing and advertising activities in the pipeline for the US market for this year.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

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MMPRC promotes Maldives at KITF

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Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

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Maldives welcomes over 700,000 tourists

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Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

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Maldivian’s Male’-Colombo route launches on Thursday

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Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

  • Medical consultation and medical history evaluation (with a medical doctor)
  • Body mass index test and vision test
  • Dental check-ups
  • Consultation with clinical dietician
  • 15% discount for laboratory tests (OPD basis)
  • 5% discount for x-ray
  • Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv

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