Maldives has been named as the Official Partner Destination of ITB China 2024.

ITB China 2024 will be held in Shanghai from May 27th to May 29th. Maldives will showcase its offerings ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event.

The aim of the partnership is to attract more Chinese tourists – which currently stands as the top tourist market to the Maldives – and to put the island destination in the spotlight of China’s outbound travel market, as reported by Travel Trade Maldives (TTM).

Maldives Marketing and Public Relations Corporation (MMPRC)’s CEO and Managing Director Fathimath Thaufeeg remarked that Maldives is honored to be designated the title.

“We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” she added.

During the event, MMPRC will host various engaging activities within its booth to showcase and promote the wide range of tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about the island destination. They can also immerse themselves in gastronomical and cultural experiences to taste the authentic culture and heritage of the Maldives.

MMPRC will provide information about the latest products, services, and experiences through promotional materials and face-to-face meetings. They are also scheduled to hold a press conference on the first day of the event to provide the opportunity for engagement with and from attending media.

Source(s): sun.mv

Maldives has won four prestigious titles at the World Travel Awards (WTA) – Indian Ocean category, including the award for the region’s leading destination.

The WTA Indian Ocean awards were presented on the sidelines of the Arabian Travel Market (ATM) at Dubai World Trade Center on Monday.

The Maldives won:

• Indian Ocean’s Leading Destination 2024
• Indian Ocean’s Leading Honeymoon Destination 2024
• Indian Ocean’s Leading Green Destination 2024
• Indian Ocean’s Leading Dive Destination 2024

The award for Indian Ocean’s Leading Destination was accepted by Tourism Minister Ibrahim Faisal, whole the award for Indian Ocean’s Leading Honeymoon Destination was accepted by Ayesha Nurain Janah, Chairperson of Maldives Marketing and PR Corporation (MMPRC).

Meanwhile, the award for Indian Ocean’s Leading Green Destination was accepted by MMPRC’s Managing Director Fathmath Thaufeeq, and the award for Indian Ocean’s Leading Dive Destination was accepted by Mohamed Khaleel, an advisor to the Maldivian president on tourism development.

In a statement announcing the achievement, MMPRC said the significance of the awards highlights the Maldives’ standing as an unparalleled tourist destination, showcases the country’s commitment to delivering unforgettable experiences to visitors from around the world, and reinforces the continued efforts of MMPRC in promoting and developing the nation’s tourism sector.

Maldives has dominated the WTA Indian Ocean awards since the category was introduced in 2003, winning the Leading Destination title 17 times, the Leading Honeymoon Destination title six times, and the Leading Dive Destination title nine times.

But this marks the first year the Maldives has been recognized as a Green Destination, highlighting the country’s commitment to sustainable tourism.

“Winning these awards will indeed enhance the image of the destination as a high-profile luxury destination among visitors. These awards indicate visitors’ love and confidence towards the Maldives, a huge step towards World’s Leading Destination!” reads the MMPRC’s statement.

Established in 1993, the WTA are widely regarded as one of the most respected and popular awards in the world of travel and tourism. Symbolizing the most outstanding endorsement in tourism, and the travel industry, the awards aim to recognize and reward achievements in all aspects of travel and tourism on a global scale.

Maldives was crowned the World’s Leading Destination for the fourth year running at the 2023 World Travel Awards.

The Indian Ocean destination recorded 1.8 million arrivals last year, and is eying a record 2 million visitors this year.

Source(s): sun.mv

Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews