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Hello Africa! South Africa’s Cape Town sees signs of recovery in events industry.

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With Star Wars fans gathering, live sketch battles, conferences on the creative industry, Cape Town, a leading events destination in Africa, is seeing “a great indication” of recovery in its events industry after it suffered a blow from the COVID-19 pandemic and restriction measures against it.

 

CAPE TOWN, Oct. 6 (Xinhua) — With Star Wars fans gathering, live sketch battles, a conference on creative industry, Cape Town, a leading events destination in Africa, is seeing “a great indication” of recovery in its events industry after it suffered a blow from the COVID-19 pandemic and restriction measures against it.

DAWN TO RECOVER

Betweeen Oct. 1 and Oct. 5, events including an animation festival, comic conference, creative industry week, were held in South Africa’s legislative capital Cape Town, the first time the city has events for five consecutive days since the outbreak of COVID-19, according to Cape Town’s Mayoral Committee Member for Safety and Security JP Smith, adding that it shows that the events industry is starting to “emerge from the decline.”

The coastal city in the southwestern tip of the country was awarded the number one city in Africa for business events by International Congress and Convention Association for the period 2010-2019, and won World’s Leading Festival & Event Destination of World Travel Awards for several times in recent years. Cape Town International Convention Center (CTICC) alone hosted over 500 national and international events a year before the pandemic.

Carol Weaving, managing director of global events organizer Reed Exhibition (RX)’s South Africa branch, predicted that events in South Africa like conferences, small trade shows are going to recover quickly after the South African government further relaxed COVID-19 restrictions last week, including on the number of people who attend a gathering.

However, it could take two years for the industry to fully recover, she told Xinhua during an event of Fame Week Africa, a three-day event about the creative industry in Africa that concluded on Tuesday.

“In 2022, you will probably see things down by 25 percent from 2019. But it will recover,” she said.

LIVE EVENTS COUNT

Events can reunite an industry sector and stimulate business, what is “absolutely” needed, said Weaving, adding that they serve as platforms for buyers and sellers, facilitating trade.

“It is the quickest way to reunite an industry sector, bringing people together and start the whole process,” she said.

In her opinion, people, after experienced a shutdown of live events, are desperate for entertainment and have already had fatigue about digital events, and for the creative industry, live events are very important to get this industry back in track.

RX has been doing digital events as a supplement to live events even before the pandemic, but both digital and live events are important, said Weaving.

Noel Daniels, CEO of Cornerstone Institute, a non-profit private higher education institution which offers qualifications in the arts, said for the creative industry having digital events only are not sustainable, which in all shapes and sides has been “badly affected” by the pandemic.

“We can’t be sitting behind the screen or glued to a television set or a big screen day after day,” he said. Daniels also emphasized the importance of the arts in people’s life, saying that “they have to recover.”

The resumption of events will also help the work of Shabier Jacobs, a blogger who attended many events in the past including both governmental or private.

“Obviously it helps my work and keeps business on,” said Jacobs, who is looking for contents for his blog during Fame Week Africa.

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MMPRC promotes Maldives at KITF

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Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

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Maldives welcomes over 700,000 tourists

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Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

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Maldivian’s Male’-Colombo route launches on Thursday

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Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

  • Medical consultation and medical history evaluation (with a medical doctor)
  • Body mass index test and vision test
  • Dental check-ups
  • Consultation with clinical dietician
  • 15% discount for laboratory tests (OPD basis)
  • 5% discount for x-ray
  • Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv

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