Local

Visit Maldives Launches Destination Promotion Campaign with Condor

Published

3 years ago

21/10/2021

MNN

visitmaldives.com

Visit Maldives launches a campaign with one of Germany’s largest leisure airlines, Condor, as part of the efforts to increase the popularity of Maldives amongst German travelers. The six-month long campaign will reach an impressive number of travel enthusiasts and travel trade from the German market.

Through the campaign, Maldives will be promoted as a top of the mind destination for agents looking to sell the Maldives tourism products (resorts, guesthouses, hotels and liveaboards), and experiences unique to the destination, as well as consumers searching for their next getaway via Condor airlines.

The campaign will reach the target audience by utilizing paid searches, retargeting ads, youtube, webinars, newsletter and through social media handles of Condor airlines. Over 2.5 million impressions are estimated to be generated through this campaign per month.

Through this campaign with Condor airlines, Visit Maldives hopes to promote Maldives as a safe destination, which has stringent measures in place offering German tourists utmost safety, security and privacy whilst vacationing in the country. During the campaign, Visit Maldives will

emphasize and market the natural safety bubble offered by the unique ‘one island one resort’ concept, thanks to the geographic formation of our islands.

As of 13th October 2021, the Maldives welcomed an impressive figure of 923,146 travelers, with Germany ranking as the 3rd top source market to Maldives. With an arrival figure of 60,463 travelers from Germany, the market plays an instrumental role in the revival of the Maldivian tourism industry.

Headquartered in Frankfurt, Condor is amongst the largest airlines in Germany, with a fleet of 54 aircrafts. Every year, around 9.4 million passengers fly with Condor from eight German airports to around 90 destinations around the world. It remains a popular leisure airline in Germany and has plans of expanding further to more long-haul destinations from Frankfurt.

As Germany holds the position as one of the top source markets to the Maldives, Visit Maldives is conducting several activities in the German market to maintain Maldives as a preferred destination amongst German tourists. Ongoing activities in Germany include FVW e-learning program, which will be conducted till November 2021 and campaign with Connoisseur Circle to be held till next year. Planned activities for 2021 for this market includes familiarization trips, print advertising, social and digital media campaigns and joint campaigns with stakeholders.

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Local

Nasheed to form new party

Published

12 months ago

17/05/2023

The main ruling Maldivian Democratic Party (MDP)’s leader Mohamed Nasheed has decided to form a new political party.

Nasheed initiated a separate political movement within MDP, ‘Fikuregge Dhirun’, following his loss in MDP’s presidential primary held back in January. After major conflicts with the government and its policies – all lawmakers from the faction tendered their resignation from MDP on Wednesday.

The move came after Central Henveiru MP Ali Azim was expelled from the party on Tuesday and banned from rejoining for at least one year over involvement in opposition political activities surrounding the Chagos archipelago dispute.

The 12 members who resigned from MDP on Wednesday are;

Parliament’s Deputy Speaker, North Galolhu MP Eva Abdulla
Ungoofaaru MP Mohamed Waheed (Wadde)
North Maafannu MP Imthiyaz Fahumy (Inthi)
West Henveiru MP Hassan Latheef
Hulhudhoo MP Ilyas Labeeb
North Kulhudhuffushi MP Yasir Abdul Latheef
Vilufushi MP Hassan Afeef
Central Maafannu MP Ibrahim Rasheed (Bonde)
Madaveli MP Hussain Firushan
Thoddoo MP Hassan Shiyan (Gita)
North Mahchangoalhi MP Mohamed Rasheed (Boadhigu)
Gadhdhoo MP Ahmed Zahir
All 12 members are close acquittances of Nasheed. MP Hassan Latheef, during a meeting at Bodufenvalhuge on Wednesday, announced Nasheed’s decision to form a new political party. The meeting was attended by supporters of Nasheed.

Should Nasheed form a new political party, that party would be the largest opposition party in terms of members in the parliament, thereby, the minority party. The minority party at present, opposition PPM-PNC coalition has only eight members in the parliament.

Despite the resignation of the 12 MPs, President Ibrahim Mohamed Solih continues to hold full control of the Parliament with 56 MPs.

Source(s): sun.mv

Local

MPs loyal to Nasheed leave MDP

Published

12 months ago

17/05/2023

Multiple members of the main ruling Maldivian Democratic Party (MDP) loyal to the party’s leader Mohamed Nasheed have left the party.

The members who resigned from MDP include 12 MPs. They include Deputy Speaker Eva Abdulla, MP Mohamed Waheed, MP Imthiyaz Fahmy (Inthi), MP Hassan Latheef, MP Ilyas Labeeb, MP Yasir Abdul Latheef, MP Hassan Afeef, MP Ibrahim Rasheed (Bonde), MP Hussain Firushan, MP Hassan Shiyan, MP Mohamed Rasheed (Boadhigu), and MP Ahmed Zahir.

They submitted their resignation letters Wednesday.

The move comes after MDP’s parliamentary group had requested action against Inthi, Hassan Latheef, Ilyas, Yasir, and Central Henveiru MP Ali Azim earlier this week, for forming an alliance with the opposition Progressive Party of Maldives (PPM), Jumhoory Party (JP) and Maldives National Party (MNP), after accusing the government of failure to protect the interests of the Maldivian people in the case lodged with the International Tribunal of the Law of the Seas (ITLOS) over the disputed maritime territory between Maldives and Mauritius.

The party’s disciplinary committee decided to expel Azim from the party on Tuesday.

They are all members of Nasheed’s ‘Fikuregge Dhirun’ faction.

However, Nasheed has yet to resign from the party.

Despite the resignation of the 12 MPs, President Ibrahim Mohamed Solih continues to hold full control of the Parliament with 56 MPs.

Source(s): sun.mv

Local

The Cambodian Prime Minister arrives in the Maldives on an official visit

Published

1 year ago

15/01/2023

The Prime Minister of the Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo Hun Sen, arrived Sunday morning on an official visit to the Maldives at the invitation of H.E. President Ibrahim Mohamed Solih. It is Samdech Techo Prime Minister Hun Sen’s first visit to the Maldives.

The Cambodian Prime Minister and accompanying delegation were received at Velana International Airport (VIA) by the Minister of Foreign Affairs, Abdulla Shahid (ODRI). The government will hold a ceremony on Monday to officially welcome the Cambodian Prime Minister to the Maldives.

During the visit, President Solih would meet with Samdech Techo Prime Minister Hun Sen and hold official talks on strengthening bilateral cooperation, followed by the exchange of memoranda of understanding (MoUs) between the two countries. President Solih and the Cambodian Prime Minister would also deliver a joint statement on the outcomes of their discussions.

The Maldives and Cambodia established diplomatic relations on September 21, 1995.

Source(s): President Office.