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Visit Maldives Begins a Marketing Campaign with Italy’s Largest Travel Agency Brand, Bluvacanze

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2 years ago

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Visit Maldives launches a destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare. The campaign will be held till the end of March 2022.

Vivere & Viaggiare with Bluvacanze is the brand that represents the largest number of travel agencies in Italy. The brand has over 320 travel agencies and over 600 points of sale across the country. This Italian tourism distribution brand has been in the market for over 40 years and offers a complete range of services and solutions in collaboration with the best tour operator partners. It is one of the largest and most important Italian tourism companies, which also owns the Blunet brands, the Tour Operator Going and Cisalpina Tours and is also the leading Italian company in Business Travel Management.

Under the campaign with Visit Maldives and Bluvacanze will hold several B2B and B2C promotional activities using email marketing, digital communication, social media posts, and webinar for the Italian travel trade and tourists.

The activities of this campaign will include social media posts and video on 3 of the Group’s pages which has 90,000 followers, a product newsletter distributed to 600 tour operators and a training webinar for 50 travel agents. Through this campaign Maldives will also be displayed on the landing page of Bluvacanze website for a year, while banners and leaflets about the destination will be on “Gocce di viaggio”, a dedicated website for honeymooners and couples. Under this campaign videos and images of Maldives will be displayed on digital signage with monitors in 150 travel agencies for four months as well.

This campaign is held in line with Visit Maldives’ marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists. The campaign will promote the Maldivian resorts, hotels, guesthouses and liveaboards, along with experiences unique to the Maldives to Italian travel trade and tourists. This campaign is expected to increase future bookings and arrivals from the Italian market.

So far this year we have held several activities targeting this market, including a campaign with Welcome Travels, campaign with Easy Market and BIT Milan. Ongoing activities for the Italian market by Visit Maldives includes joint Campaign with Alpitour and E-Learning Campaign. Future activities planned ahead for this market include media, influencer and travel trade FAM Trip, campaign with tour operators and airlines, OOH Advertising (Milan) and campaign with Mediamond.

Prior to the pandemic in 2020 Italy ranked as the 4th top source market to Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to Maldives in 2019 with 136,343 arrivals. Since the pandemic, the arrivals from the market declined drastically due to travel restrictions and measures taken across the globe. On 29th September, the Italian government established a travel corridor with tourist destinations including the Maldives, which allows Italians to travel to Maldives without quarantine-on-arrival upon returning to Italy.

Our target is to achieve pre-pandemic arrivals from the Italian market by holding promotional and marketing activities and position Maldives as the top destination of choice for Italian travelers as borders are now reopening for leisure travel.

http://www.visitmaldives.com

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Nasheed to form new party

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12 months ago

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17/05/2023

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The main ruling Maldivian Democratic Party (MDP)’s leader Mohamed Nasheed has decided to form a new political party.

Nasheed initiated a separate political movement within MDP, ‘Fikuregge Dhirun’, following his loss in MDP’s presidential primary held back in January. After major conflicts with the government and its policies – all lawmakers from the faction tendered their resignation from MDP on Wednesday.

The move came after Central Henveiru MP Ali Azim was expelled from the party on Tuesday and banned from rejoining for at least one year over involvement in opposition political activities surrounding the Chagos archipelago dispute.

The 12 members who resigned from MDP on Wednesday are;

Parliament’s Deputy Speaker, North Galolhu MP Eva Abdulla
Ungoofaaru MP Mohamed Waheed (Wadde)
North Maafannu MP Imthiyaz Fahumy (Inthi)
West Henveiru MP Hassan Latheef
Hulhudhoo MP Ilyas Labeeb
North Kulhudhuffushi MP Yasir Abdul Latheef
Vilufushi MP Hassan Afeef
Central Maafannu MP Ibrahim Rasheed (Bonde)
Madaveli MP Hussain Firushan
Thoddoo MP Hassan Shiyan (Gita)
North Mahchangoalhi MP Mohamed Rasheed (Boadhigu)
Gadhdhoo MP Ahmed Zahir
All 12 members are close acquittances of Nasheed. MP Hassan Latheef, during a meeting at Bodufenvalhuge on Wednesday, announced Nasheed’s decision to form a new political party. The meeting was attended by supporters of Nasheed.

Should Nasheed form a new political party, that party would be the largest opposition party in terms of members in the parliament, thereby, the minority party. The minority party at present, opposition PPM-PNC coalition has only eight members in the parliament.

Despite the resignation of the 12 MPs, President Ibrahim Mohamed Solih continues to hold full control of the Parliament with 56 MPs.

Source(s): sun.mv

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MPs loyal to Nasheed leave MDP

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12 months ago

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17/05/2023

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Multiple members of the main ruling Maldivian Democratic Party (MDP) loyal to the party’s leader Mohamed Nasheed have left the party.

The members who resigned from MDP include 12 MPs. They include Deputy Speaker Eva Abdulla, MP Mohamed Waheed, MP Imthiyaz Fahmy (Inthi), MP Hassan Latheef, MP Ilyas Labeeb, MP Yasir Abdul Latheef, MP Hassan Afeef, MP Ibrahim Rasheed (Bonde), MP Hussain Firushan, MP Hassan Shiyan, MP Mohamed Rasheed (Boadhigu), and MP Ahmed Zahir.

They submitted their resignation letters Wednesday.

The move comes after MDP’s parliamentary group had requested action against Inthi, Hassan Latheef, Ilyas, Yasir, and Central Henveiru MP Ali Azim earlier this week, for forming an alliance with the opposition Progressive Party of Maldives (PPM), Jumhoory Party (JP) and Maldives National Party (MNP), after accusing the government of failure to protect the interests of the Maldivian people in the case lodged with the International Tribunal of the Law of the Seas (ITLOS) over the disputed maritime territory between Maldives and Mauritius.

The party’s disciplinary committee decided to expel Azim from the party on Tuesday.

They are all members of Nasheed’s ‘Fikuregge Dhirun’ faction.

However, Nasheed has yet to resign from the party.

Despite the resignation of the 12 MPs, President Ibrahim Mohamed Solih continues to hold full control of the Parliament with 56 MPs.

Source(s): sun.mv

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The Cambodian Prime Minister arrives in the Maldives on an official visit

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1 year ago

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15/01/2023

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The Prime Minister of the Kingdom of Cambodia, Samdech Akka Moha Sena Padei Techo Hun Sen, arrived Sunday morning on an official visit to the Maldives at the invitation of H.E. President Ibrahim Mohamed Solih. It is Samdech Techo Prime Minister Hun Sen’s first visit to the Maldives.

The Cambodian Prime Minister and accompanying delegation were received at Velana International Airport (VIA) by the Minister of Foreign Affairs, Abdulla Shahid (ODRI). The government will hold a ceremony on Monday to officially welcome the Cambodian Prime Minister to the Maldives.

During the visit, President Solih would meet with Samdech Techo Prime Minister Hun Sen and hold official talks on strengthening bilateral cooperation, followed by the exchange of memoranda of understanding (MoUs) between the two countries. President Solih and the Cambodian Prime Minister would also deliver a joint statement on the outcomes of their discussions.

The Maldives and Cambodia established diplomatic relations on September 21, 1995.

Source(s): President Office.

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