Connect with us

News

MMPRC Begins Joint Advertising Campaign with ITAKA Targeting the Polish Market

Avatar

Published

on

The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market. This month-long campaign began in January 2022.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.

Under the joint campaign between MMPRC and ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences. It will highlight the destination as a safe haven, market the products (resorts, hotels, guesthouses and liveaboards), the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travelers planning to visit the Maldives.

The campaign will see google ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists. Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in 2 areas of Poland during this campaign.

The campaign aims to maintain the Maldives as the top-of-mind destination; utilize the connectivity (currently the only direct flight from Poland) to market the destination and increase the number of bookings; and boost the destination presence during the peak season.

By December 29th of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from top, new and emerging markets. This includes holding webinars, road shows, familiarization trips, joint marketing campaigns and participating in fairs and exhibitions targeting different markets.

In 2021 alone, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

 

Source: http://www.visitmaldives.com

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

COVID 19

England lifts COVID-19 pandemic restriction-Omicron marks end of the pandemic.

MNN

Published

on

By

England has lifted its restrictions implemented in the wake of the COVID-19 pandemic. Speaking at a press conference at Downing Street, Health Secretary Sajid Javad stated that the England will be lifting the restrictions implemented in wake of the COVID-19 pandemic but the legal requirement to self-isolate if tested positive for the virus will continue.

While Health Secretary Sajid Javad stated that it was a major milestone, he also stated that “It’s not the end of the road and we shouldn’t see this as the finish line because we cannot eradicate this virus and its future variants. Instead we must learn to live with Covid in the same way we have to live with flu”.

This has also meant that the work-from-home guidance would be ending with the majority of the nation’s workforce reverting to pre-pandemic work schedules. Additionally, students will also be no longer required to wear masks at schools.

Moreover, Prime Minister Boris Johnson has also confirmed that the Government plans to end the legal requirement for positive cases to isolate by late March, but may move the date forward.

The U.S. has also hinted that the pandemic may be heading towards an end. Chief Medical Advisor to the President of the United States, Dr. Anthony Fauci has stated that the Omicron variant may mark the end of the pandemic.

Continue Reading

Local

New Japanese Ambassador Takeuchi Midori presents her credentials to President Ibrahim Mohamed Solih.

MNN

Published

on

By

The new Japanese ambassador to the Maldives, Takeuchi Midori has presented her credentials to President Ibrahim Mohamed Solih.

Ambassador Takeuchi Midori presented her credentials to President Ibrahim Mohamed Solih at a special ceremony held earlier today at the President’s Office.

Speaking at the ceremony President Ibrahim Mohamed Solih noted on the Ambassador Takeuchi Midori’s predecessor Keiko Yanai’s work in enhancing bilateral relations between the two nations. President Ibrahim Mohamed Solih expressed hope in continuing to further strengthen the bilateral relations between the two nations under Ambassador Takeuchi Midori tenure.

Ambassador Takeuchi Midori also spoke at the ceremony, noting that this year marks the 55th anniversary of the establishment of diplomatic ties between the Maldives and Japan. She expressed hope that the two nations would work together on regional and global issues.

Continue Reading

News

China’s homemade C919 passenger plane to be delivered this year

Avatar

Published

on

By

China’s self-developed C919 large passenger aircraft will be delivered within this year, The Paper reported on Wednesday, citing its developer.

Wu Yongliang, deputy general manager of the Shanghai-based Commercial Aircraft Corporation of China (COMAC), said the pandemic’s impact on the C919 project has been controllable, and the work is progressing in an orderly manner.

American aerospace manufacturer Boeing and France-based Airbus have long been the so-called duopoly in the commercial airline market worth trillions of U.S. dollars.

The C919, as part of China’s goal to develop homemade civil airplanes, is trying to rival with medium-range aircraft from the two global giants, such as Airbus’s A320 and Boeing’s 737 MAX.

C919 has 158 to 168 seats, a standard range of 4,075 kilometers and a maximum range of 5,555 kilometers. It had its successful maiden flight in 2017.

China Eastern Airlines, one of the country’s largest airlines also headquartered in Shanghai, signed a contract to buy five C919 jetliners from COMAC in March 2021.

Continue Reading

Trending