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MMPRC Begins Joint Advertising Campaign with ITAKA Targeting the Polish Market

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The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market. This month-long campaign began in January 2022.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.

Under the joint campaign between MMPRC and ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences. It will highlight the destination as a safe haven, market the products (resorts, hotels, guesthouses and liveaboards), the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travelers planning to visit the Maldives.

The campaign will see google ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists. Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in 2 areas of Poland during this campaign.

The campaign aims to maintain the Maldives as the top-of-mind destination; utilize the connectivity (currently the only direct flight from Poland) to market the destination and increase the number of bookings; and boost the destination presence during the peak season.

By December 29th of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from top, new and emerging markets. This includes holding webinars, road shows, familiarization trips, joint marketing campaigns and participating in fairs and exhibitions targeting different markets.

In 2021 alone, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

 

Source: http://www.visitmaldives.com

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Macron warns Europe could die of three challenges

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PARIS, April 25 (Xinhua) — Europe could die of three challenges it faces in security, economy and culture, French President Emmanuel Macron said Thursday in a speech on Europe at Sorbonne University in Paris.

Europe is in a situation of encirclement, pushed by many powers at its borders and sometimes within it, while some “uninhibited, regional powers” are showing their capabilities, he warned in a local live broadcast.

Macron also said that the European economic model as conceived today is no longer sustainable facing competition with the United States and China.

“In our Europe, our values, our culture are threatened,” he added, because Europe is experiencing “the cultural battle, the battle of the imaginary, of narratives, of values, which is increasingly delicate.”

This speech came seven years after his first speech on Europe at the university.

Source(s): Xinhua

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Government to reform SOEs and Aasandha system

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Minister of Finance Dr. Mohamed Shafeeq has announced plans to initiate a specialised corporate reform programme in response to concerns about the mismanagement of state-owned enterprises (SOEs).

Dr. Shafeeq emphasised the need for responsible governance within SOEs, noting that many are struggling to balance their expenditures with revenues.

Additionally, Minister Shafeeq highlighted the importance of strengthening SOEs, as only a few are generating substantial revenue for the state or serving the public effectively. He underscored the necessity for significant changes in the subsidy system and emphasised the importance of prudent spending and reducing overall expenditure. As part of this initiative, he emphasised the reform of the Aasandha system to ensure sustainability.

Furthermore, Minister Shafeeq expressed determination to implement reforms promptly, contrasting previous governments’ reluctance with President Dr. Mohamed Muizzu’s proactive stance. He affirmed the President’s commitment to reforming companies and finance without delay.

Earlier this year, President Dr. Muizzu unveiled policies aimed at transforming SOEs into profitable entities independent of state funding. The government aims to enhance corporate management and establish clear criteria for subsidies and capital allocation.

Source(s): PsmNews

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India should realize that the Maldives is not ‘taking sides,’ it’s choosing independence

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According to reports, the People’s National Congress party led by Maldives President Mohamed Muizzu won a landslide victory in Sunday’s parliamentary elections, securing 71 out of 93 seats. However, the result has made India feel nervous about the Maldives tilting away from it. Chinese analysts point out that the result of the Maldivian parliamentary elections reflects the will of the people. They assert that the Maldivian people are not choosing to lean toward China but rather they are supporting the government’s independent foreign policy.

Undoubtedly, the Maldives parliamentary elections are an internal matter for the Maldives, and China fully respects the choice made by the Maldivian people. However, some forces have malicious intentions regarding these elections.

Some Western media outlets took the opportunity to sensationalize the elections, claiming that the elections were a result of the so-called China-India geopolitical rivalry.

Furthermore, although China has never viewed the Maldives parliamentary elections as a geopolitical competition between China and other countries, some in India are worried about the Muizzu administration’s so-called pro-China and anti-India stance, viewing the Maldives elections as a zero-sum game between China and India. Some Indian media outlet even claimed that the Maldives is “tilting toward China and away from regional powerhouse and traditional benefactor India.”

India’s self-proclaimed attitude as a “benefactor” fully shows that it views South Asia as its “backyard.” Adopting a mind-set of exclusion rather than cooperation, India has always been skeptical of South Asian countries developing comprehensive cooperation with other powers. Some Indians view China’s normal cooperation with the Maldives with a cold war mentality, which is unhealthy.

The Maldives’ choice to break free from India’s control and become a truly independent country has dealt a heavy blow to India’s South Asian hegemonic mind-set. In fact, Muizzu won the Maldives presidential elections last year partially because New Delhi’s long-term pressure and interference in the Maldives’ internal affairs had sparked strong anti-India sentiment among the Maldivian people.

Liu Zongyi, secretary-general of the Research Center for China-South Asia Cooperation at the Shanghai Institutes for International Studies, told the Global Times that the result of the Maldives parliamentary elections not only demonstrates that the Maldivian people are no longer willing to follow India’s orders and have chosen an independent foreign policy, but also that they have chosen to prioritize rapid economic and social development.

In recent years, China’s economic cooperation with the Maldives has brought significant development to the Maldives in various aspects. For example, the China-Maldives Friendship Bridge, a flagship project of China’s infrastructure boom in the Maldives, is a symbol of the deep friendship between the two countries and has helped the Maldivian people realize their century-old dream.

India claims that its “Neighborhood First policy” is its core foreign policy. However, India’s aggressive behavior has turned “neighborhood first” into “India first.” The more the Indian government seeks to consolidate its hegemony in South Asia, the more discontent neighboring South Asian countries will grow with India.

India has long maintained a condescending attitude toward other South Asian countries, which is why India is increasingly unpopular in the region, said Qian Feng, director of the research department at the National Strategy Institute at Tsinghua University. India has not realized that the emergence of “anti-India” sentiment in these countries is not because they are “pro-China,” but because they are eager for independence.

The leaders of China and India have reached an important consensus that China and India are partners rather than rivals and are not threats to each other but opportunities for each other’s development. However, India has said one thing and done another in the process of implementing this consensus, according to Qian. On many issues, India demands and pressures its South Asian neighbors to take sides between it and China. This not only violates the sovereignty of these countries, potentially causing instability in the entire region, but it also distorts the China-India relationship.

The independent choices of other South Asian countries are not a “betrayal” to India but a fact that needs to be fully respected. Cooperation with China is not exclusive and does not affect relations with India. As an important country in the South Asia, India needs to adopt a more open attitude toward cooperation between regional countries and China.

Source(s): globaltimes.cn

The author is a reporter with the Global Times. opinion@globaltimes.com.cn

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