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MMPRC Begins Joint Advertising Campaign with ITAKA Targeting the Polish Market

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The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a joint advertising campaign with popular tour operator ITAKA, targeting the Polish market. This month-long campaign began in January 2022.

With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.

Under the joint campaign between MMPRC and ITAKA, digital marketing and outdoor ambient activities will be conducted to promote the renowned products and uniquely-Maldivian experiences. It will highlight the destination as a safe haven, market the products (resorts, hotels, guesthouses and liveaboards), the safety measures in place at these facilities and the latest travel guidelines for the benefit of Polish travelers planning to visit the Maldives.

The campaign will see google ads published on major Polish websites and portals, social media platforms, and push messages and emails sent through Polish travel trade to potential tourists. Slides with destination advertisements on App TV in 150 shops around Poland will be displayed during the campaign. Furthermore, outdoor advertising will be placed in 2 areas of Poland during this campaign.

The campaign aims to maintain the Maldives as the top-of-mind destination; utilize the connectivity (currently the only direct flight from Poland) to market the destination and increase the number of bookings; and boost the destination presence during the peak season.

By December 29th of last year, the Maldives welcomed 1,312,706 tourists to the country, out of which 23,597 were from Poland. MMPRC has been holding various activities across the globe, to market the destination and increase arrivals from top, new and emerging markets. This includes holding webinars, road shows, familiarization trips, joint marketing campaigns and participating in fairs and exhibitions targeting different markets.

In 2021 alone, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarization trips, and participation in fairs and exhibitions. The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

 

Source: http://www.visitmaldives.com

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Chief of Defence Force inducted into International Fellows Hall of Fame

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Chief of Defence Force Major General Abdulla Shamaal has been inducted into the International Fellows Hall of Fame at the National Defence University (NDU) in Washington, DC, United States (US).

Major General Shamaal received the award at the International Fellows Hall of Fame induction ceremony held at the Sydney Sheraton Grand Hotel. Lieutenant General Michael Plehn, the President of the NDU, presented the certificate and memento of induction into the International Fellows Hall of Fame.

Major General Shamaal is the first Maldivian to be awarded the honour. He and four others from four countries have been awarded the honour. He completed a Master of Arts in Strategic Security Studies from the NDU in 2012 and was awarded the Distinguished Honour Graduate of the course.

The International Fellows Hall of Fame was established in 1999. The purpose of the programme is to provide a prestigious and visible means of honouring NDU graduates who have attained through merit the highest positions in their nation’s armed forces, service component, or government, or who have held an equivalent position in a multinational organisation. The members of the International Fellows Hall of Fame are recognised in a formal ceremony on the NDU campus. Their photographs are displayed in Marshall Hall in the Hall of Fame area.

 

Source: psmnews

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Media urged to highlight nations’ joint BRI efforts

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A senior official underlined on Tuesday the important role of media in boosting high-quality cooperation on the Belt and Road Initiative, urging international media outlets to tell about participating countries’ joint efforts to promote peace and prosperity, open, green and innovative development, and cultural progress.

Huang Kunming, a member of the Political Bureau of the Communist Party of China Central Committee and head of the Publicity Department of the CPC Central Committee, made the remark in a video speech at the 2022 Media Cooperation Forum on Belt and Road, which was held in Xi’an, Shaanxi province.

Huang said that jointly building the Belt and Road was a significant initiative proposed by President Xi Jinping in line with the trend of global development and in answering the call of the times, with a view to advancing the building of a community with a shared future for mankind.

Since the initiative was proposed, infrastructure connectivity has advanced, the synergy of rules and standards has made progress and the bonds among people in countries involved in the initiative have been strengthened, Huang said.

The efforts to enhance Belt and Road cooperation have been deepened with fruitful results, and the initiative has become a global public good and a platform for international cooperation welcomed by the international community, he added.

Emphasizing the media’s important role in promoting the communication of information, enhancing mutual trust and building consensus, Huang said jointly building the Belt and Road is inseparable from the active participation of the media outlets worldwide as well as their sincere exchanges and pragmatic cooperation.

Looking forward, Huang expressed his hope that international media organizations will actively promote the perspective of civilization that features equality, mutual learning, dialogue and inclusiveness, make the voices of win-win cooperation heard and contribute to high-quality Belt and Road cooperation.

The forum was held in both an online and offline format. It was jointly organized by People’s Daily, the CPC Shaanxi Provincial Committee and the Shaanxi provincial government. More than 120 media representatives from over 40 countries and international organizations attended the forum.

By the end of March, a total of 149 countries and 32 international organizations had signed cooperation documents with China on jointly building the Belt and Road.

From 2013 to 2021, the volume of trade in goods between China and countries involved in the Belt and Road amounted to around $11 trillion, and two-way investment exceeded $230 billion, according to the Ministry of Commerce.

 

Source: China Daily

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Management plans to be implemented this year for two protected areas in Baa Atoll

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The Baa Atoll Biosphere Reserve Office has stated management plans will be formulated and implemented this year for two more areas in the atoll declared as protected areas.

Baa Atoll currently has 10 protected areas, of which three areas have a management plan. These three areas are Hanifaru, Olhugiri and Mendhoo region.

The Baa Atoll Biosphere Reserve Office revealed management plans are being formulated for two more areas, to be implemented this year. As such, management plans are to be implemented this year for the areas of Angafaru and Goidhoo Koaru.

Angafaru was declared protected on June 6, 2009. The protected area includes Dhonfanuthila, Dhiguthila and Mahaanagaa. The area used to be a breeding ground for both grey and white tip reef sharks. However, reef shark numbers have dramatically decreased from the site due to overfishing

Goidhoo Koaru, located on the northern side on the inhabited island of Goidhoo, was declared protected on June 5, 2011. This area has the highest biodiversity and largest mangrove forest within Baa Atoll. It is one of the largest mangrove ecosystems within the nation and has a high biodiversity population of mangrove associated vertebrates and invertebrates. This site is also a popular roosting site for migratory birds such as the Ruddy Turnstone and Northern Shoveler.

United Nations Educational, Scientific and Cultural Organisation (UNESCO) has declared Baa Atoll as a biosphere reserve for an additional 10 years. UNESCO has instructed the Baa Atoll Biosphere Reserve Office to formulate and implement effective management plans for all protected areas in the region.

 

Source: psmnews

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