Travel & Culture

Aviation is one of the Fundamental Pillars that led to the Advance of Global Tourism, Says CEO & MD of MMPRC

Published

2 years ago

02/03/2022

MNN

The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Mr Thoyyib Mohamed, has stated that aviation is one of the fundamental pillars that led to the advent of global tourism. Mr Thoyyib made this statement while speaking during a panel discussion held during the 9th Arab Aviation Summit, being held in Dubai.

Speaking during this panel, Mr Thoyyib delineated on how the past two years had transformed the entire state of the world, especially the tourism and aviation industry. Noting that the travel and aviation industries were perhaps some of the hardest hit by the global pandemic, he commended the steadfast efforts of the global travel trade towards recovery.

Citing Aviation as one of the fundamental pillars that led to the advent of global tourism, Mr Thoyyib said that the tourism and the aviation industry should work closely together to overcome the challenges. He stated that during the early days of the lockdowns, MMPRC made sure to constantly keep a strong relationship with local and global aviation partners. He announced that over 35 international flights currently operate to the Maldives.

Referring to how destinations can stand out and become the preferred choice for travelers in the post-pandemic era, Mr Thoyyib said destinations have to implement stringent safety measures and see how the natural geography and unique features of the country can contribute to making it a safe option for travelers. He then went on to highlight how the Maldives heavily promotes the scattered geography of the country and the ‘one island one resort’ concept as a feature that makes the Maldives a safe destination.

Outlining the ‘new normal’ for the tourism industry, Mr Thoyyib said that we are already in the midst of a new normal, and every new phase of the global pandemic presents us with a brand new version of ‘the new normal’. He further elaborated that it’s important to carry on with our lives and work towards full recovery of the tourism industry and the economy as a whole. He also noted that we shouldn’t be under the impression that the global tourism market will return to the state it was in prior to 2020, rather we should work towards evolving with every phase of the new normal.

Speaking further during this panel, Mr Thoyyib referred to the important role the Middle East plays as a growing source market for the Maldives. He said this market is one of the fastest growing markets to the Maldives, as well as the central hub for a large number of tourists. He expressed pride over the fact that leading Middle Eastern airlines such as Emirates Airlines, Qatar Airways, Fly Dubai, Etihad Airways, and Gulf Air operate to the Maldives on a regular basis.

Endorsed by the Arab Government and previously held in various Arab countries, the Arab Aviation Summit 2022 is hosted in collaboration with Ras Al Khaimah Tourism Development Authority (RAKTDA) and supported by global industry partners such as Airbus, CFM, Air Arabia, Alpha Aviation Academy, and Ras Al Khaimah Airport.

From the GCC market, Saudi Arabia was the top 6th market to the Maldives, with an impressive arrival figure of 39,178 travelers. The entire Middle East region accounted for 7.0% of total arrivals in 2021. In order to maintain this momentum and position Middle Eastern markets as top markets to Maldives, MMPRC is conducting a wide variety of marketing activities in the region. We are taking part in Arabian Travel Market 2022, ILTM Arabia 2022, Riyadh Travel Fair 2022. We are also conducting a Maldives Roadshow in Dubai, as well as media familiarization trips, and a joint marketing campaign with Emirates Holidays.

Source: visitmaldives

Travel & Culture

Maldives sweeps WTAs with four titles in Indian Ocean category

Published

1 week ago

06/05/2024

Maldives has won four prestigious titles at the World Travel Awards (WTA) – Indian Ocean category, including the award for the region’s leading destination.

The WTA Indian Ocean awards were presented on the sidelines of the Arabian Travel Market (ATM) at Dubai World Trade Center on Monday.

The Maldives won:

Indian Ocean’s Leading Destination 2024
Indian Ocean’s Leading Honeymoon Destination 2024
Indian Ocean’s Leading Green Destination 2024
Indian Ocean’s Leading Dive Destination 2024

The award for Indian Ocean’s Leading Destination was accepted by Tourism Minister Ibrahim Faisal, whole the award for Indian Ocean’s Leading Honeymoon Destination was accepted by Ayesha Nurain Janah, Chairperson of Maldives Marketing and PR Corporation (MMPRC).

Meanwhile, the award for Indian Ocean’s Leading Green Destination was accepted by MMPRC’s Managing Director Fathmath Thaufeeq, and the award for Indian Ocean’s Leading Dive Destination was accepted by Mohamed Khaleel, an advisor to the Maldivian president on tourism development.

In a statement announcing the achievement, MMPRC said the significance of the awards highlights the Maldives’ standing as an unparalleled tourist destination, showcases the country’s commitment to delivering unforgettable experiences to visitors from around the world, and reinforces the continued efforts of MMPRC in promoting and developing the nation’s tourism sector.

Maldives has dominated the WTA Indian Ocean awards since the category was introduced in 2003, winning the Leading Destination title 17 times, the Leading Honeymoon Destination title six times, and the Leading Dive Destination title nine times.

But this marks the first year the Maldives has been recognized as a Green Destination, highlighting the country’s commitment to sustainable tourism.

“Winning these awards will indeed enhance the image of the destination as a high-profile luxury destination among visitors. These awards indicate visitors’ love and confidence towards the Maldives, a huge step towards World’s Leading Destination!” reads the MMPRC’s statement.

Established in 1993, the WTA are widely regarded as one of the most respected and popular awards in the world of travel and tourism. Symbolizing the most outstanding endorsement in tourism, and the travel industry, the awards aim to recognize and reward achievements in all aspects of travel and tourism on a global scale.

Maldives was crowned the World’s Leading Destination for the fourth year running at the 2023 World Travel Awards.

The Indian Ocean destination recorded 1.8 million arrivals last year, and is eying a record 2 million visitors this year.

Source(s): sun.mv

Travel & Culture

MMPRC promotes Maldives at KITF

Published

2 weeks ago

26/04/2024

Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

Travel & Culture

Maldives welcomes over 700,000 tourists

Published

3 weeks ago

24/04/2024

Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews