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Writers and editors from the Middle East visit on familiarisation trip

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Maldives Marketing and Public Relations Corporation (MMPRC) has brought a team of writers and editors from prominent publications from the Middle East for a familiarisation trip. The team is visiting the Maldives for the trip from March 4-10.

The writers and editors visiting the Maldives on the trip are from major luxury and lifestyle publications of the Middle East, particularly from Saudi Arabia, which is highly popular among affluent audiences. The team will publish articles and pieces on Maldivian hospitality, which is expected to help maintain destination momentum and increase booking and arrivals from countries like Saudi Arabia from the Middle East, according to MMPRC.

The trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travellers from Saudi and other countries in the Middle East through online articles, publications, and the individual social media platforms of the visiting team. The trip is part of the marketing strategy for the Middle Eastern market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives for luxury, family, and honeymoon travelers from this market.

Through such activities, MMPRC aims to provide the latest information about the travel guidelines, promote resorts, hotels, guesthouses, and liveaboards; advocate the strict health and safety measures in place; and advertise the unique experiences available to Middle Eastern tourists from the Maldives. The strategy further emphasizes promoting the unique geography of the scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.

The Maldives received 3,189 arrivals from Saudi Arabia in January 2022. Saudi Arabia was among the top source markets in 2021 as well, ranking sixth overall.

Source: psmnews

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Travel & Culture

MMPRC promotes Maldives at KITF

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Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

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Maldives welcomes over 700,000 tourists

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Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

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Maldivian’s Male’-Colombo route launches on Thursday

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Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

  • Medical consultation and medical history evaluation (with a medical doctor)
  • Body mass index test and vision test
  • Dental check-ups
  • Consultation with clinical dietician
  • 15% discount for laboratory tests (OPD basis)
  • 5% discount for x-ray
  • Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv

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