Travel & Culture

ENJOY ‘ALL THINGS MALDIVES’ AT NATAS HOLIDAYS 2022 SINGAPORE

Published

2 years ago

13/08/2022

MNN

‘All Things Maldives’ is being showcased at the NATAS Holidays 2022 event, held in Singapore, led by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) along with industry partners. The fair will take place from 12 – 14 August 2022 at Singapore EXPO Hall 5..

NATAS Travel Fairs, launched in 1987, is a biannual affair that features different tourism products with the best travel deals for the market. Since inception, NATAS has been able to accumulate over 2.4 million visitors and is one of the most popular travel fairs among Singaporeans. NATAS Holidays showcases members’ latest products, trends and destinations. Attracting an average of over 100,000 visitors each run, the NATAS Travel fair brings in outbound travel agents, national tourist organisations, airlines, hotels، and other travel-related services under one roof.

MMPRC is accompanied at the fair by 23 participants from 12 companies. Through this event, MMPRC hopes to market the unique geographical features of our island nation, our products including resorts, hotels, guesthouses and liveaboards, the different segments, and unique experiences awaiting tourists in the Maldives. Participation in the event comes as part of MMPRC’s marketing strategy for the South East Asian (SEA) market, especially the Singaporean travellers. It aims to promote the Maldives as the most preferred destination, emphasising the close proximity and cultural aspects which make the Maldives ideal for travellers from this region.

The event provides a platform for industry partners to showcase and promote their products, whilst giving the destination the chance to achieve pre-pandemic arrival numbers and increase overall numbers from the region. An Outdoor Advertising Campaign is also being carried out coinciding with the fair, in which destination video ads are placed in prominent areas of Singapore such as HDB Hub, Jurong Point, and Bedok Town Square. world.

From January to July 2022 Maldives welcomed 18,489 tourists from the SEA market. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. Similar activities are in the pipeline for this market for this year as well, including joint-marketing campaigns with Travel Daily Media, Traveloka, and participation in ADEX Asia 2022 and ITB Asia 2022.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

Source: Visit Maldives

Travel & Culture

MMPRC promotes Maldives at KITF

Published

2 days ago

26/04/2024

Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

Travel & Culture

Maldives welcomes over 700,000 tourists

Published

4 days ago

24/04/2024

Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

Travel & Culture

Maldivian’s Male’-Colombo route launches on Thursday

Published

6 days ago

22/04/2024

Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

Medical consultation and medical history evaluation (with a medical doctor)
Body mass index test and vision test
Dental check-ups
Consultation with clinical dietician
15% discount for laboratory tests (OPD basis)
5% discount for x-ray
Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv