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MMPRC partners with Cozmo Travel to promote Maldives in the Middle East

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Maldives Marketing and Public Relations Corporation (MMPRC) has kicked off a hybrid marketing campaign with Cozmo Travel to promote the Maldives in Qatar and the Middle East.

The campaign will run from January to March.

Through the campaign, MMPRC aims to promote the unique geographical features of the Maldives, the luxurious services, products and unique experiences awaiting tourists in the Maldives.

Cozmo Travel is a travel management company catering to independent and corporate travelers, selling ready-made packages and customized journeys. Their services include; ticketing; inbound and outbound hotel bookings; visa processing; and organizing activity programs at destinations.

They have over 73 branches across the Middle East and India.

Under the campaign, posts related to the Maldives are being circulated to the Qatari and the wider Middle Eastern market through Cozmo Travel’s website, google display network and YouTube.

Information on the destination is also being sent to Cozmo Travel’s database via SMS and emails, and advertisements of the Maldives will be posted on screens at retail outlets of the company in Qatar and other Middle Eastern countries.

The campaign is estimated to accumulate over 1.1 million impressions.

MMPRC said the campaign will strengthen the destination’s recognition, especially during the peak holiday seasons, amongst both B2B and B2C audiences in the selected markets.

It is conducted as part of MMPRC’s marketing strategy for Qatar and the Middle East.

In 2022, Maldives recorded 100,494 arrivals from the Middle East and 6,060 arrivals from Qatar.

MMPRC has been holding several marketing activities targeting the market to maintain destination presence and increase popularity.

Source(s): sun.mv

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Remarks by H.E. Ambassador Wang Lixin at the 2024 “Happy Chinese New Year” Cultural Performance

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Honorable Mrs. Sajidha Mohamed, First Lady of the Republic of Maldives,

Honorable Mr. Ahmed Munaz, State Minister of Youth Empowerment, Information and Arts,

Honorable Ministers, MPs, party leaders,

Your Excellencies, Distinguished guests,

Ladies and Gentlemen, Dear Friends,

Very good evening.

First of all, I’d like to extend a warm welcome to all of you gathering here tonight for the “Happy Chinese New Year” Cultural Performance, celebrating the Chinese New Year of the Dragon. In particular, I would like to extend my heartfelt gratitude to the First Lady Honorable Mrs. Sajidha Mohamed for gracing this occasion as Guest of Honor.

The Spring Festival, a happy time for family reunion, is China’s most important traditional festival. Its cultural significance has gone beyond borders. It has now become a celebrated holiday in many countries. In December 2023, the United Nations officially listed Spring Festival as a UN holiday, highlighting its global resonance. The Spring Festival of the Year of the Dragon offers the world a window on China’s economic vibrancy. During the just-ended 8-day Spring Festival holiday, China’s domestic tourism market saw 474 million trips, marking a 19 percent increase comparing with the same period in 2019. China’s domestic tourism spending hit 632.6 billion yuan, up by 7.7 percent from the same holiday period in 2019. China’s box office revenue in the 8-day holiday totaled 8 billion yuan, marking a new record high. Meanwhile, China saw around 13.52 million inbound and outbound trips during the holiday, marking a 3-fold increase from the same holiday period last year. The booming outbound travel also brought dividends of the holiday consumption and joy of the Lunar New Year to the world, including Maldives. A large number of Chinese tourists have come here for Spring Festival holidays.

As we embark on the Year of the Dragon, symbolizing auspiciousness, wisdom and strength, I’d like to extend my sincere wishes for happiness, prosperity and good fortune to all of you.

The year 2023 has witnessed continuous progress and fruitful outcomes in China-Maldives relations. H.E. State Councilor Shen Yiqin, special envoy of President Xi Jinping, attended the inauguration ceremony of President Muizzu and visited the Maldives, opening a new chapter in China-Maldives relations. At the invitation of President Xi Jinping, President Muizzu paid a successful state visit to China early last month. The two heads of state announced the elevation of bilateral ties to a comprehensive strategic cooperative partnership, providing strategic guidance and drawing a grand blueprint for future development of China-Maldives relations.

Over the past year, Our two nations have maintained close high-level exchanges, fostered ever-enhancing political mutual trust, achieved steady and sustained progress in high-quality BRI cooperation, and conducted vibrant cooperation on local government and people-to-people exchanges. In particular, with the gradual opening and resumption of direct flights between China and the Maldives, China has re-established its position as one of the leading source markets of tourists. Friendly cooperation between China and the Maldives is ushering in broad prospects, and we have full confidence in the bright future of our bilateral relations.

Ladies and Gentlemen, Dear friends,

Culture, as a vital bridge of friendship between our two peoples, plays a pivotal role in sustaining and enhancing China-Maldives relations. The cultural performance tonight will offer you a glimpse of the richness and diversity of Chinese culture, foster greater appreciation and understanding of China’s cultural heritage and modern dynamism.

I would like to take this opportunity to express sincere thanks to the cultural troupe from Chongqing, a beautiful and municipal city of China, which is also famous for hot pot. Carrying forward excellent traditional Chinese culture, their performance will definitely sow the seeds for China-Maldives friendship, make positive contribution to promoting cultural exchanges and enhance people-to-people friendship between our two countries.

My heartfelt thanks also go to Ministry of Youth Empowerment, Information, and Arts and National Center for Arts for their strong support to make this show happen. Meanwhile, my thanks go to the Maldivian artists who will join the performance and make it more colorful. I believe that the artists from China and the Maldives will jointly present a culture feast to us.

In conclusion, I wish the “Happy Chinese New Year” Cultural Performance a complete success and the friendship between China and the Maldives grow stronger and stronger.

Thank you!

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Over 7,000 daily tourists visit on average in Maldives

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Ministry of Tourism has revealed that more than 7,000 tourist arrivals visit the Maldives daily.

The latest statistics published by the tourism ministry show that a total of 326,424 tourists had visited as of February 17, marking a 16.9% increase compared to the same period last year, when 279,223 arrivals were recorded. In January, 192,385 tourists visited and from February 1-17, 134,039 tourists arrived.

The statistics also reveal that China contributed the most tourists with 47,185 arrivals, followed by Italy with 31,039, Russia with 30,927, the United Kingdom with 28,858, and India with 22,555. Currently, there are 1,153 tourist establishments operating in the Maldives, providing a total of 61,611 beds.

The government’s target is to attract two million tourists this year, but the ministry anticipates that the actual number of tourists will reach 2.3 million.

Source(s): PsmNews

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Manta Air launches direct flights to Bangalore from Dh. Atoll

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Manta Air has launched direct flights from Dhaalu Airport in Kudahuvadhoo to India’s Bangalore.

The first flight from Bangalore landed at Dhaalu Airport Friday morning.

In an earlier statement – Manta Air said the launch of the direct flights will allow Indian tourists to avoid the hassles and additional expense of transiting through the main Velana International Airport and gaining direct access to many luxury resorts located in Dhaalu Atoll.

Manta Air’s CEO Mohamed Khaleel has previously said that the launch of direct flights between Dhaalu Atoll and Bangalore would mark a pivotal moment for the airline as it progresses from being the leading domestic and seaplane carrier in the Maldives to an international airline operator.

Manta Air commenced operations in February 2019 as a domestic carrier. The launch of direct flights between Dhaalu Atoll and Bangalore will mark the first time the airline is commencing operations to a foreign nation.

Source(s): sun.mv

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