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Maldives joins ITB Berlin ‘24 with delegation of over 200 industry presentative

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Maldives has participated in ITB Berlin 2024, featuring a delegation of 214 representatives from 107 Maldivian tourism companies. The event, held from March 5-7, 2024, in Berlin, Germany, saw collaboration between the Maldives Marketing and Public Relations Corporation (MMPRC), the Minister of Tourism, Ministry delegates, and various government tourism bodies.

MMPRC aimed to strengthen ties with global travel trade partners, especially from Germany, and showcase the latest developments in the Maldivian tourism landscape. In-person one-on-one meetings were a crucial aspect of this engagement, with a focus on solidifying the Maldives’ status as a premier holiday destination for German travelers.

The Maldives stand, spanning 504 sqm, featured a captivating double-decker design, offering visitors a glimpse into the diverse experiences, rich culture, and heritage of the Maldives. With 104 co-exhibitor counters, 60 B2B meeting tables, and immersive LED screens displaying mesmerizing experiences, the stand aimed to leave a lasting impression on attendees.

The Maldives stand served as a hub for engaging activities, including B2B meetings, cultural performances, gastronomic experiences, and displays of authentic Maldivian creations. Beyond the stand, events such as the Maldives Media Meet on March 5th connected with leading media representatives, providing them with destination updates and showcasing the government’s commitment to diversification, sustainability, and new initiatives.

Germany has consistently been among the top 10 markets for the Maldives, holding the 5th spot with 27,563 visitors till March 3, 2024. Visit Maldives has an extensive marketing strategy for Germany, encompassing social media campaigns, joint marketing programs with tour operators, collaborations with the German Travel Association (IMM Germany), targeted airline campaigns, familiarization trips for travel professionals, and advertising in high-end print media.

ITB Berlin, as a leading travel trade fair, offered an ideal platform for Visit Maldives to showcase the country on a global stage. With over 160,000 visitors and connections to more than 90,000 industry delegates and 3,000 international media representatives, the event allowed the Maldives to reach a vast audience, promote responsible and sustainable tourism, and foster valuable partnerships. Visit Maldives aimed to highlight the Maldives’ unparalleled beauty, diverse offerings, and commitment to responsible tourism at this prestigious event.

Source(s): PsmNews

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Travel & Culture

Fuvahmulah city council initiates tourism zone development project

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The Fuvahmulah City Council has launched a significant project aimed at developing a tourism zone within the city, covering an expansive area of 12 hectares. An agreement laying the groundwork for this transformative endeavor was recently signed between the Fuvahmulah City Council and Regional Airports, symbolising a pivotal step towards its realization. Mayor Ismail Rafeeq and the Managing Director of Regional Airports, Ahmed Mubeen, officiated the contract signing.

The comprehensive two-year agreement delineates the collaborative responsibilities of Regional Airports and the city council, encompassing investor recruitment, project design, and development. Mayor Ismail Rafeeq articulated his vision for the project, emphasizing the establishment of recreational service centers alongside accommodations for tourists.

With a focus on attracting more visitors to the city, Mayor Rafeeq highlighted ongoing efforts to bolster Fuvahmulah’s air transportation infrastructure. Plans are underway to commence physical work on the development before the year’s end, underscoring the council’s commitment to swift progress. Additionally, discussions are ongoing to explore the potential expansion of Fuvahmulah’s airport to accommodate jet landings.

Fuvahmulah City is renowned for its acclaimed diving spots, drawing a significant number of tourists seeking immersive experiences. Presently, the city boasts 21 guesthouses, catering to the influx of visitors flocking to explore its natural wonders.

Source(s): PsmNews

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Over 600,000 visitors, 15% growth in tourist arrivals

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The Ministry of Tourism has released its latest daily reports, indicating that tourist arrivals in the Maldives surpassed six hundred thousand by March 31. Statistical figures reveal a significant 15.3% increase in tourist arrivals within the first three months of this year compared to the same period in 2023, with 604,004 tourists visiting the country in 2024 compared to 523,928 in 2023.

The tourism industry’s growth trajectory was particularly notable in February 2024, which witnessed a record-breaking number of tourist arrivals, exceeding two million. On average, the Maldives welcomes approximately 6,265 tourists daily, with visitors spending an average of 8 days during their stay.

The breakdown of tourist arrivals by month is as follows:

In January – 192,385 tourist arrivals
In February – 217,394 tourist arrivals
In March – 196,227 tourist arrivals

Chinese tourists constitute the largest portion of total tourist arrivals so far this year, accounting for 11.2% of the overall figure, with 67,399 visitors. Following China, Russia and the United Kingdom stand out as the next highest sources of tourists, with 61,752 and 58,382 arrivals, respectively.

In conclusion, while the Maldives has already welcomed over six hundred thousand tourists, the government remains committed to achieving its target of attracting two million tourists. To achieve this goal, the government plans to initiate various advertising projects and programs aimed at promoting the Maldives as a premier tourist destination.

Source(s): PsmNews

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Minister reveals growth in tourism within 2024’s first quarter

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Minister of Tourism Ibrahim Faisal has announced a significant surge in tourist arrivals with the number of tourists that visited the country during the first quarter of the year increasing by 15.1% in comparison to the first quarter of 2023. He revealed the statistics in a situation in which the Former President Ibrahim Mohamed Solih claimed a decline in the rate of tourism arrivals.

Sharing the statistical figures of the tourism arrival on a social media platform, Minister of Tourism Faisal stated that the total arrivals of the first quarter increased by 15.1% while highlighting the increasing occupancy during January and February compared to the same term in 2023. According to the data, 596,724 tourists visited the country by March 30, while 518,347 tourists visited the country during the same period in 2023. The minister observed from the statistics that the total number of tourists arrived up to now mounts to 148,000 making this a remarkable increase of 7.6%.

While the tourism industry continues it’s consistent growth, February 2024 witnessed a record-breaking number of tourists arrivals with more than 2 million flocking to the country, as per statistics. The data shows that on average, the Maldives welcomes approximately 6,186 tourists daily, with visitors spending an average of 8 days during their stay.

Source(s): PsmNews

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