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Maldives joins ITB Berlin ‘24 with delegation of over 200 industry presentative

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Maldives has participated in ITB Berlin 2024, featuring a delegation of 214 representatives from 107 Maldivian tourism companies. The event, held from March 5-7, 2024, in Berlin, Germany, saw collaboration between the Maldives Marketing and Public Relations Corporation (MMPRC), the Minister of Tourism, Ministry delegates, and various government tourism bodies.

MMPRC aimed to strengthen ties with global travel trade partners, especially from Germany, and showcase the latest developments in the Maldivian tourism landscape. In-person one-on-one meetings were a crucial aspect of this engagement, with a focus on solidifying the Maldives’ status as a premier holiday destination for German travelers.

The Maldives stand, spanning 504 sqm, featured a captivating double-decker design, offering visitors a glimpse into the diverse experiences, rich culture, and heritage of the Maldives. With 104 co-exhibitor counters, 60 B2B meeting tables, and immersive LED screens displaying mesmerizing experiences, the stand aimed to leave a lasting impression on attendees.

The Maldives stand served as a hub for engaging activities, including B2B meetings, cultural performances, gastronomic experiences, and displays of authentic Maldivian creations. Beyond the stand, events such as the Maldives Media Meet on March 5th connected with leading media representatives, providing them with destination updates and showcasing the government’s commitment to diversification, sustainability, and new initiatives.

Germany has consistently been among the top 10 markets for the Maldives, holding the 5th spot with 27,563 visitors till March 3, 2024. Visit Maldives has an extensive marketing strategy for Germany, encompassing social media campaigns, joint marketing programs with tour operators, collaborations with the German Travel Association (IMM Germany), targeted airline campaigns, familiarization trips for travel professionals, and advertising in high-end print media.

ITB Berlin, as a leading travel trade fair, offered an ideal platform for Visit Maldives to showcase the country on a global stage. With over 160,000 visitors and connections to more than 90,000 industry delegates and 3,000 international media representatives, the event allowed the Maldives to reach a vast audience, promote responsible and sustainable tourism, and foster valuable partnerships. Visit Maldives aimed to highlight the Maldives’ unparalleled beauty, diverse offerings, and commitment to responsible tourism at this prestigious event.

Source(s): PsmNews

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Maldives sweeps WTAs with four titles in Indian Ocean category

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Maldives has won four prestigious titles at the World Travel Awards (WTA) – Indian Ocean category, including the award for the region’s leading destination.

The WTA Indian Ocean awards were presented on the sidelines of the Arabian Travel Market (ATM) at Dubai World Trade Center on Monday.

The Maldives won:

  • Indian Ocean’s Leading Destination 2024
  • Indian Ocean’s Leading Honeymoon Destination 2024
  • Indian Ocean’s Leading Green Destination 2024
  • Indian Ocean’s Leading Dive Destination 2024

The award for Indian Ocean’s Leading Destination was accepted by Tourism Minister Ibrahim Faisal, whole the award for Indian Ocean’s Leading Honeymoon Destination was accepted by Ayesha Nurain Janah, Chairperson of Maldives Marketing and PR Corporation (MMPRC).

Meanwhile, the award for Indian Ocean’s Leading Green Destination was accepted by MMPRC’s Managing Director Fathmath Thaufeeq, and the award for Indian Ocean’s Leading Dive Destination was accepted by Mohamed Khaleel, an advisor to the Maldivian president on tourism development.

In a statement announcing the achievement, MMPRC said the significance of the awards highlights the Maldives’ standing as an unparalleled tourist destination, showcases the country’s commitment to delivering unforgettable experiences to visitors from around the world, and reinforces the continued efforts of MMPRC in promoting and developing the nation’s tourism sector.

Maldives has dominated the WTA Indian Ocean awards since the category was introduced in 2003, winning the Leading Destination title 17 times, the Leading Honeymoon Destination title six times, and the Leading Dive Destination title nine times.

But this marks the first year the Maldives has been recognized as a Green Destination, highlighting the country’s commitment to sustainable tourism.

“Winning these awards will indeed enhance the image of the destination as a high-profile luxury destination among visitors. These awards indicate visitors’ love and confidence towards the Maldives, a huge step towards World’s Leading Destination!” reads the MMPRC’s statement.

Established in 1993, the WTA are widely regarded as one of the most respected and popular awards in the world of travel and tourism. Symbolizing the most outstanding endorsement in tourism, and the travel industry, the awards aim to recognize and reward achievements in all aspects of travel and tourism on a global scale.

Maldives was crowned the World’s Leading Destination for the fourth year running at the 2023 World Travel Awards.

The Indian Ocean destination recorded 1.8 million arrivals last year, and is eying a record 2 million visitors this year.

Source(s): sun.mv

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MMPRC promotes Maldives at KITF

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Maldives Marketing and Public Relations Corporation (MMPRC) has begun promoting the Maldives in the Kazakistan International Travel Fair (KITF). A total of 17 companies within the Maldivian tourism industry have participated in the fair along with MMPRC.

KITF is a significant, well-renowned fair hosted in Central Asia since 2001. The fair serves as a crucial platform to expand tourism industries across the world, enhancing more opportunities within the field. This year, the fair is scheduled to be held from April 24 to 26.

MMPRC revealed that the expo intends to establish and bolster ties with Kazakistan and agents in the central region of Asia, while displaying various merchandise from representing the Maldives in a global manner. It further affirmed that maximum efforts will be exerted to provide tourists with the latest information and to showcase the destinations and previous experiences, aiming to attract more tourist arrivals. Additionally, it stated that opportunities are available to establish collaborative partnership ties.

The stand of the Maldives placed in the KITF represents the true sunny side of life. Emphasising the significance of the Commonwealth of Independent States, the MMPRC assured that it is actively involved in promoting and advertising the Maldives to the CIS region through various activities and events. It further stated the significance of using social media as a tool to advertise the Maldives and attract more viewers.

Source(s): PsmNews

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Maldives welcomes over 700,000 tourists

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Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

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