Travel & Culture

MMPRC Launches Campaign with ASTA

Published

2 years ago

04/04/2022

MNN

Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with the American Society of Travel Advisors (ASTA), targeting the United States (US) market. Starting March 2022, the year-long campaign will place the Maldives in the ASTA Worldwide Destination guide, an invaluable country-by-country reference guide published annually.

The content is designed to aid and train US travel trade professionals on how to market the Maldives to interest travelers, giving them first hand sales tips on the region, best times to visit, and other useful advice. The content will showcase the four tourism products (resorts, guesthouses, liveaboards, hotels) and will highlight the uniquely Maldivian experiences.

Additionally, the content will also promote the Maldives as a safe haven, by highlighting the stringent safety measures in place and the blessings provided by the naturally social-distanced unique geography of Maldives. The print version of ASTA Worldwide Destination guide will reach an estimated over 55,000 travel sales agents across the US while the digital version will be sent to over 20,000 ASTA members on launch.

Despite the ongoing pandemic, the US continues to contribute a significant number of tourists to the Maldives ranking as the 5th top source market with an arrival figure of 54,745 travelers last year. By January this year, the Maldives had welcomed 5,028 travelers from the United States. In total, 229,027 travelers have arrived in the Maldives so far this year.

Being a key market, MMPRC has many activities in the pipeline for this year targeted at travelers from the US, including destination trainings, webinars, familiarization trips and roadshows. MMPRC also plans to hold virtual events for the market through this year and participate in physical fairs such as ATTA Elevate North American Conference and USTOA Annual Conference.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

Source: visitmaldives

Travel & Culture

Maldives welcomes over 700,000 tourists

Published

1 day ago

24/04/2024

Ministry of Tourism has revealed more than 700,000 tourists have visited the country so far.

The latest statistics published by the tourism ministry show that a total of 728,950 tourist arrivals visited the Maldives between January 1 and April 21, which is an increase of 13.1% compared to the 644,721 arrivals during the same period last year. The statistics show that a total of 192,385 tourists visited the Maldives in January, 217,392 arrivals in February, 194,227 in March and 124,946 arrivals till April 21.

The latest updated report reveals that Chinese tourists constitute the largest portion of total tourist arrivals so far this year, with 77،709 visitors. Following China, the United Kingdom, and Russia along with Italy and Germany, stand out as the next highest sources of tourists, with 72,635 and 72,336, 66,170 and 57,321 arrivals, respectively. Currently, Maldives receives an average of 6451 tourists every day, which spend an average of 7.9 days in the country.

Aiming to expand the tourism industry, the bed capacity has been increased with a total of 62,232 beds. This includes resorts, guest houses, hotels and safaris as well.

Source(s): PsmNews

Travel & Culture

Maldivian’s Male’-Colombo route launches on Thursday

Published

4 days ago

22/04/2024

Maldivian, the flag carrier of the Maldives, is set to launch flights to the Bandaranaike International Airport in the Sri Lankan capital, Colombo, on Thursday.

The starting fare is USD 165, including a baggage allowance of 30 kilos and an attractive meal package.

According to Maldivian, it will operate two weekly flights on the Male’-Colombo route; on Thursdays and Saturdays.

The flight schedule is perfect for weekend getaways, allowing passengers to depart after work on Thursday and return on Saturday, maximizing their time in Sri Lanka without complicated itineraries.

The airline is offering exclusive benefits to customers from the Nawaloka Hospital. This includes:

Medical consultation and medical history evaluation (with a medical doctor)
Body mass index test and vision test
Dental check-ups
Consultation with clinical dietician
15% discount for laboratory tests (OPD basis)
5% discount for x-ray
Special discounted health screening packages

Unlike most budget carriers that focus on keeping fares low, Maldivian Airline goes the extra mile to enhance the travel experience, providing a complimentary meal on board, ensuring that passengers arrive in Colombo feeling satisfied and ready to explore.

The airline also offers an attractive offer of flying with a 30-kg baggage allowance for even the lowest fare of USD 165, eliminating the need to pay extra fees or travel light, ensuring travelers can pack everything they need for their trip within the limit, and avoid surprise baggage charges commonly imposed by budget airlines.

Th airline also offers elderly care and a seamless travel experience with multilingual staff, including Dhivehi and English speakers, ensuring clear communication and assistance for passengers of all levels of experience, making the journey comfortable and stress-free.

According to Maldivian, the new route to Colombo represents an exciting milestone for both Maldivian and the travelers seeking seamless connectivity between the Maldives and Sri Lanka.

The airline said the strategic expansion further solidifies Maldivian’s commitment to connecting the Maldives with key international destinations, enhancing travel options for passengers, and promoting cultural and economic exchanges.

Source(s): sun.mv

Travel & Culture

Maldives Showcased at Asia’s Biggest Dive Expo

Published

1 week ago

16/04/2024

Maldives Marketing and Public Cooperation (MMPRC) has promoted Maldives at Asia’s largest dive expo, Adex Ocean Mission 2024.

Notably, Adex Ocean Mission is a global platform where investors, scientists, marine conservationists and as well as underwater photographs can join together. Simultaneously, dive operators along with dive equipment manufacturers took part in the expo. It has been 26 years since the expo first commenced.

Remarkably, MMPRC has actively engaged in promoting Maldives as a leading tourism destination, following exposure globally. The very expo was carried out from April 12 to 14 at Suntec Singapore Convention and Exhibition Centre.

Providing insight on the expo, MMPRC affirmed that persistent efforts have been made to provide updated information regarding the Maldives to those interested in diving related activities. Moreover, initiatives have been taken to create awareness about the Maldives as a central hub prioritising diving and as well as marine conservation.

One of the primary incentives of partaking in such expos is to attract tourists from the South Asian region. While the tourist arrival from the South-East Asian region amounted 58,947, the number of tourists who visited from January and February totals to 7,481.

Additionally, efforts are currently underway to initiate joint marketing campaigns and outdoor promotional campaigns following active engagements with several stakeholders targeted towards tourists arrivals from the South-East Asian market.

Source(s): PsmNews