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Visit Maldives launches social media campaign with ITAKA targeting Polish tourists.

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Visit Maldives has launched a social media campaign with ITAKA, one of the most popular tour operators in Poland, targeting the Polish Market.

The press release published in their official website states that the aim of the campaign is to maintain destination presence in Poland and to promote Maldives as a safe haven.

Digital marketing activities and outdoor ambient campaigns will be carried out according to Visit Maldives, to promote products and uniquely-Maldivian experiences. According to the press release, the campaign would also emphasize on the safety provided by the natural socially-distanced geography of the Maldivian islands.

Visit Maldives states that the campaign coincides with the commencement of charter flights to the Maldives from Warsaw and that the focused marketing would help maintain charter operations all year round.

The press release further states that the campaign with ITAKA is forecasted to increase Maldives’ visibility in the Polish market as ITAKA holds a spot as a proficient and experienced tour operator in the Polish market with over a 30% market share.

To increase and drive bookings to Maldives the campaign will be combining digital and outdoor advertisements as per Visit Maldives. Under the digital campaign, Maldives is to be advertised on AdWords with beautiful scenery and accompanying informative text and will be promoted on various travel and lifestyle Polish websites and Instagram through animated display ads and push messages. The marketing material is expected to reach an estimated 25 million unique visitors according to Visit Maldives.

Some of the outdoor marketing activities highlighted in the press release include showcasing Maldives on TVs in over 150 of ITAKA’s offices around Poland for one month, ads featuring the destination shown on LED TV in front of Hard Rock Cafe’ Złote Tarasy Al. Jerozolimskie and a large print banner showcased in a popular area in Warsaw called Koszyki with a monthly traffic of over 1.4 million visitors. A roadshow is also planned for the latter half of the year for Central and Eastern Europe countries including Poland.

With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures according to Visit Maldives.

A social media campaign targeting the Japanese Market to maintain destination presence was also launched by Visit Maldives, this June.

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Microsoft’s Windows 11 is officially on the way.

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Microsoft has officially announced the next version of Window today, which will be Windows 11. After months of teases and leak, Windows 11 is expected to arrive in the last quarter of this year. Microsoft has promised to make it available as a free upgrade to eligible Windows 10 users and to new PC’s from this year’s holiday.

Microsoft redesigns the user interface for Windows 11, with a centred Start menu and Taskbar. Live tiles are replaced with a grid of icon that can be rearranged and pinned to Start. There are also new Widgets feature that houses things like your calendar, weather, sports leaderboard, and latest news. System Tray also was improved with a new split Notification and Quick Action user interface.

Microsoft’s Panos Panay, Chief Product Officer, Windows + Devices wrote on Microsoft blog “We’ve simplified the design and user experience to empower your productivity and inspire your creativity. It’s modern, fresh, clean and beautiful. From the new Start button and taskbar to each sound, font and icon, everything was done intentionally to put you in control and bring a sense of calm and ease. We put Start at the center and made it easier to quickly find what you need.”

One of the surprises of the event was Microsoft’s announcement that it will be using Amazon’s Appstore to bring Android apps to Windows 11. Microsoft will be utilizing Intel’s Bridge technology to make Android apps work on Windows 11.

During the closing remarks, Microsoft Chairman and CEO Satya Nadella said “Windows recognizes that there is no personal computing without personal agency. Personal computing requires choice, and we need to nurture and grow our own agency over computing itself. We want to remove the barriers that too often exist today and provide real choice and connection.”

He laid out his vision for Windows 11 as a “platform for platform creators,” and in doing so, he issued a subtle but nonetheless stinging critique of Apple.

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In Videos: Chinese FM Wang Yi chairs high-level meeting of BRI Asia-Pacific.

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E-Learning programme launched by Visit Maldives in the German market

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Visit Maldives has launched an e-learning programme with FVW Akademie, one of the leading media channels for the travel industry in Germany, targeting the travel trade of the German speaking markets.

The programme which is set to run from June till November 2021 will educate the participants by showcasing the Maldives as a safe destination, information on the products, travel guidelines and the latest updates of the current situation said Visit Maldives.

According to the article published in the official Visit Maldives website, Approximately 400 attendees are expected to take part in the programme. To incentivize participation, Maldives will also set to feature in two monthly newsletters of FVW with a raffle draw sponsored by Nakai Dhiggiri Resort at the end of the programme.

“This campaign with FVW e-learning is in line with Visit Maldives strategy to strengthen the destination brand as well as the focused promotion of individual products and experiences.” Said Visit Maldives

Visit Maldives also participated in the virtual edition of ITB Berlin held this March, and is currently in a year-long campaign with Connoisseur Circle targeting the luxury segment in the German speaking countries.

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